The animated short “Olaf’s Frozen Adventure” will no longer be playing before “Coco” during it’s theatrical run come December 8th. This originally came form a reddit user who goes by the name of natedoggcata and is an employee at a movie theater.
The following notice was received by the movie theater from Disney:
“Please note that the run of Olaf’s Frozen Adventure playing before COCO will end after 12/7. Starting on Friday 12/8 no more Olaf shorts should be up on screen.With the extra 22 minutes of running time back, we would appreciate if you could get in an extra show if possible.
It does make sense that by eliminating the 22 minute short it would leave theaters open to have more showings of the movie. But the reddit poster goes on to say that that there have been many complaints about the short from people seeing “Coco” due to the fact that it the short is too long for most movie goers and they are mostly there to see “Coco”. Most shorts played before Pixar movies usually run between 7 and 10 minutes, so it is a bit unusual to have a 22 minute short run before the main feature.
But according to Entertainment Weekly, they received word from a Disney representative, the notice that the theater received from Disney was meant to be more of a reminder since “Olaf’s Frozen Adventure” was always meant to be shown in theaters for a limited time. That could be true, but it doesn’t make sense to remove an animated short that focuses on celebrating Christmas and other holidays just as the Holiday Season begins.
Sounds like Frozen fever may be dying down a bit because there was a time when a Frozen short was used as incentive to see a Disney theatrical movie. Back in 2015, Frozen Fever debuted in front of the live action Cinderella.