Disney Launches StudioLAB to Create Promotional VR Experiences Tied to Movies

This post may contain affiliate links; please read the disclosure for more information.

The Walt Disney Studios is launching a new entertainment initiative, StudioLAB, they hope will reinvent the way the public looks at modern entertainment, according to LA Biz Journal.

Disney, with the help of professional services company Accenture, is helping to construct this new program that is looking to transform what the movie-going experience will be, a multi-platform experience.

The initial areas that StudioLAB will dive into include virtual reality, artificial intelligence, what’s next for movie production and new-age movie platforms.

StudioLAB will promote movies from the Walt Disney Studios, Lucasfilm, Marvel and Pixar. It will also promote music and theater projects from inside the company.

Under Disney’s three-year agreement with Accenture, the company will essentially help build the project from the ground up, as well as developing new interactive entertainment technologies.

I don’t know about you, but there are times when planning a Disney vacation can be overwhelming! There are so many options, where to stay, when to go, is this the best price. So, I want to introduce you all to Cindy Minor and the team at Small World Big Fun. They will help you plan your Disney vacation for FREE. Contact them today!

About the author

Alex Murphy

Alex is a sophomore multi-platform journalism major at the University of Maryland. He has frequented the Disney parks since he was a child. He is also way to obsessed with Wonders of Life. Feel free to contact Alex at [email protected]

Fantasy Strollers
Lost Bros

Latest Videos