Disneyland Addresses Souvenir-Resale Issue by Allegedly Revoking Annual Pass Privileges

The Annual Passholder-exclusive popcorn bucket sold at Disneyland during Pixar Fest, starring one of the Little Green Men from "Toy Story"
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Have you ever sacrificed a significant portion of a Disney Parks visit to acquire a must-have, limited edition souvenir? Have you ever had this effort prove entirely fruitless as the shop, Tiki bar, or outdoor vendor sold out of your sought-after item right in front of you? A collectible mug, pin, and popcorn bucket may be worth a half-day investment. Explaining to your kids how you squandered a massive share of your roller-coaster window, and still didn’t get the cool new Funko you promised them is a tragedy.

The Annual Passholder-exclusive popcorn bucket sold at Disneyland during Pixar Fest, starring one of the Little Green Men from "Toy Story"

Whether you hold Disney, or the throng of Philistines pushing past you with their ten bags of undeserved good fortune, responsible, the resultant disappointment can be enough to ruin your day. The notion that some are likely reselling the surplus, rather than gifting it graciously to grandchildren, might strike outside observers as uncool. Disney clearly agrees.

According to a feature in the Orange County Register today, the Disneyland Resort is pursuing a means to curb the longtime practice. Compiled in the article, the OC Register has identified a number of private Annual Passholders who have had their Disneyland passes canceled. The common thread is that each individual in the story engaged in the reselling of items purchased at an annual-pass discount. A Disney no-no.

A limited edition “PIXAR Pals 2018” pin with Nemo of “Finding Nemo,” made for Disneyland’s PIXAR Fest

The individuals in the story are understandably displeased. However, each admitted they understand what they did to be a legitimate violation of the Disneyland Annual Passport Terms and Conditions, which it is. Disney has yet to release a statement regarding the revocations, nor even to confirm that they are indeed taking place. This seems odd. Public knowledge that you can actually lose something as dear as a Disneyland Annual Pass could prove quite the deterrent for unwanted activity. Awareness of the one particular former passholder who admits she lost her admission privileges, but still has to pay off her pass, might just eliminate the dubious practice altogether.

Terms of the agreement are clear, if not universally known or heeded. Even in the abridged admonishment posted online, Disney warns against commercial chicanery:

Merchandise discounts, as applicable..are for personal use only and may not be used to purchase merchandise with the intent to resell such merchandise.

Whether this is part of a policy intensification, or larger crackdown, is unknown. As a flood of collectible Star Wars merchandise is set to soon arrive at a galactic outpost near you, it’s hardly surprising that Disney is looking to discourage competition for its own product. Disney’s playing hardball, for sure. If it helps get more limited edition items into the hands of appreciative grand kids, so much the better.

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About the author

Christopher Schmidt

Christopher Schmidt is a former Disneyland Resort bartender and author of The Unofficial Walt Disney World Drinking Companion, The Unofficial Disneyland Drinking Companion, and The Complete Guide to runDisney - Disneyland Edition.
If it involves amusement, attractions, athletics, adventure, and responsible enjoyment of exotic libations, you will find Christopher in the middle of it, eager to tell you all about it.
Questions, topic ideas or improvements, and private correspondence? Drop me a message: [email protected]

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