SHOP: Disney and Zales Partner to Make New Enchanted Disney Fine Jewelry Inspired by Aladdin
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Walt Disney Studios and Zales The Diamond Store have teamed up to bring the magic of the Cave of Wonders from Disney’s Aladdin to a real-life jewelry collection.
This new collection inspired by the 1992 classic animated film will be added to the preexisting Zales Enchanted Disney Fine Jewelry collection. The exclusive designs feature swiss blue topaz stones, diamonds and unique arabesque details which are reminiscent of the adventurous Princess Jasmine. The collection is available now both online and in-store, and features 20 new fashion and bridal products.
Here are the six pieces available in the Cave of Wonders collection. These items will actually be featured in the upcoming live-action Aladdin remake due out on May 24. Just click the titles to shop.
To continue shopping the rest of the Aladdin-inspired Zales Enchanted Disney Fine Jewelry collection just follow the link here.
Jamie L. Singleton, President, Kay, Zales and Peoples Jewelers said the following in regards to this special release, “The Zales woman is strong and self-aware like Jasmine. Expanding on our collaboration with the Walt Disney Studios is a great opportunity for us to take inspiration from the brilliant, unique women who celebrate and embody this spirit. These unique exclusive pieces combine the rich iconography of the film with the emotional meaning an individual piece of jewelry carries. We know these new designs will make a lot of wishes come true.”
This new collaboration between Disney and Zales has also sparked several marketing initiatives, so be on the look out for a TV commercial and behind-the-scenes featurettes highlighting this new partnership.
To celebrate and empower the community of women that inspire Zales, the company is inviting customers to nominate a special woman in their life into the “Brilliance that Shines Through” contest. Customers ages 18 and up can enter a 150-word essay sharing the story of how their chosen woman has inspired them or the community. The winning nominated woman and her guest will be receiving an opportunity to attend the world premiere of Disney’s upcoming live-action Aladdin.
The contest has already begun and will go on through April 21, 2019 ending at 5pm ET that day. For official rules and additional details, visit ZalesBrillianceContest.dja.com.