Disney Springs is seeing a bit of a renaissance lately, with all-new stores and offerings on the way. To amp up their refreshed look, they’ve launched the “Happily Whatever You’re After” marketing campaign, enticing guests to Discover Indulgence, Savor the Moment, and Shop the Magic. Fun vignettes are filmed to emulate scenes inspired by Alice in Wonderland, Cinderella, and The Incredibles:

Discover Indulgence (The Incredibles)

Shop the Magic (Cinderella)

Savor the Moment (Alice in Wonderland)