New Ad Debuts Urging Guests to Visit Soon as Part of “Tomorrow Begins Today” Campaign at Walt Disney World
A heartwarming promotional video was released today as part of a new marketing campaign for the Walt Disney World Resort. The goal of the campaign is to encourage guests who have been avoiding theme parks due to the COVID-19 pandemic to begin booking their trips for “tomorrow”. That tomorrow does include masks though, so it appears to be sooner rather than later.
The Walt Disney World website states,
“We’re going to Walt Disney World!” With these simple words you’re closer than ever to days filled with fantastic castles and magical worlds. Days built around hope, promise, and the magic of Walt Disney World Resort. Are you ready? A great big beautiful tomorrow is just a dream away.
This promotional ad features several families visiting Walt Disney World theme parks. Face masks, modified character experiences, and safety guidelines don’t seem to hinder any of the magic for the families shown.
Walt Disney World is taking advantage of the fact that comfort levels have reached an all-time high for visiting an amusement park during the COVID-19 pandemic. According to Morning Consult, 31% of surveyed individuals state they now feel comfortable visiting a theme park. This vastly differs from last spring, where that same survey found only 12% of individuals were comfortable visiting a theme park.
Are you already planning your next Walt Disney World trip? Let us know in the comments below!