In August, the new Magic Key program began, replacing the former Annual Passholder program for Disneyland Resort. In today’s Q4 earnings call, CEO Bob Chapek revealed that while the new Magic Key Passes have been popular with Legacy Passholders, 40% of all sales are to new passholders.
Chapek also noted that the program is selling well, with the top two tiers (the $950 Believe Key and the $1400 Dream Key) being the bestsellers. The Dream Key sold out last month.
For more Disneyland Resort news and info, follow Disneyland News Today on Twitter, Facebook, and Instagram. For Disney Parks news worldwide, visit WDWNT.
Related posts:
$400+ Lightning Lane Premier Pass Sold Out for Six Days Over Holiday Season & More: Daily Recap ...December 22, 2024
PHOTOS, VIDEO: Tour the Aladdin and Pocahontas Deluxe Family Oceanview Staterooms with Verandahs on ...December 22, 2024
Where is Disney Treasure’s Haunted Mansion Parlor Located in the Actual Haunted Mansion?December 22, 2024
Probably because many of us who used to have passes that weren’t an epic ripoff know better than to buy this garbage