Disneyland Paris made their previously teased “exciting” announcement this morning, which turned out to be a partnership with RhinoShield resulting in a new 30th anniversary phone case.
The protective phone case features the Disneyland Paris 30th anniversary logo.
The use of The Twilight Zone Tower of Terror in the teaser turns out to be a reference to the phone case being “drop resistant.”
Read the press release below.
Disneyland Paris and RhinoShield will come together to celebrate their shared values of innovation, excellence and quality. These have always been core principles of the accessories brand which develops high-end, customizable and sustainable products. RhinoShield’s cases are made with a single material for easier recycling than other cases.
Through this alliance, RhinoShield and Disneyland Paris join forces to create smartphone cases mixing magic, innovation and sustainability. Disneyland Paris will leverage the strength of RhinoShield’s products to provide guests with new, original and ultra-protective cases designed especially for them. These Disneyland Paris x RhinoShield cases will be exclusively sold in the Resort’s stores and will resonate with the stories and universes of the parks, especially during the 30th Anniversary celebration of Disneyland Paris. This partnership also means RhinoShield and Disneyland Paris will have joint marketing and communication campaigns throughout Europe, complementing the existing licensing relationship between RhinoShield and The Walt Disney Company Europe.
“We are glad to announce this new partnership with RhinoShield which is fully in line with our constant quest for quality and creativity in the overall guest experience and our special connection with young adults,” says Laure Albouy, Vice President Business Strategy & Integration for Disneyland Paris. “This collaboration is extremely promising, both at the product level with new co-branded cases and at the marketing level with very ambitious activations planned by RhinoShield. Welcome RhinoShield in the family of Disneyland Paris’ Official Partners!”
“It is with great pride that we start this new partnership with Disneyland Paris,” says Bastien Rigagneau, NA & EMEA Director at RhinoShield. “It is key for RhinoShield to evolve alongside partners with shared values and who, like us, challenge the ordinary with creativity. This alliance is an opportunity for our customers and the guests of Disneyland Paris to extend the Disney dream in their daily lives. We are happy to co-write the first pages of this amazing story filled with enchantment and magic.”
For the latest Disney Parks news and info, follow WDW News Today on Twitter, Facebook, and Instagram.
Oh. That’s pretty exciting. I guess.
It’s a phone case. JFC. That doesn’t require a big announcement.
Are they going to subtly replace all cast member uniforms with NASCAR-like jumpsuits where they can sell advertisements? When can we expect Indiana Jones and the Temple of the 2022 Jeep Compass? I will give you all my money for a jar of air collected at the top of the Matterhorn.
Wow, I was actually looking forward to an exciting announcement. Like how long the celebration will last or special offerings and entertainment..
Ah yes, nothing says “resonates with the stories and universes of the parks” like a phone case with a recycled anniversary logo on it. God knows I’ve cared what brand the phone case I bought at a Disney park was, let alone if it added to my immersion within the park.