Disney, Orlando Magic Extend Jersey Sponsorship Agreement

Matthew Soberman

Disney, Orlando Magic Extend Jersey Sponsorship Agreement

Disney’s magic on the court will continue, as the company and the NBA’s Orlando Magic have agreed to an extension on their jersey sponsorship.

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Orlando Magic point guard Markelle Fultz lets out his inner Mickey Mouse at the AdventHealth Training Center in Orlando, Fla. on October 19, 2022 to mark the extension of Walt Disney World Resort’s community sponsorship agreement with the Magic. Fultz showed off the Magic’s jersey which will once again feature a Disney patch this season. Fultz has been in the NBA since 2017, the same year Walt Disney World Resort became the jersey sponsor for the Magic. (Matt Stroshane, photographer)

Magic point guard Markelle Fultz marked the extension with a fun photo shoot of him wearing the uniform with Disney’s sponsorship patch, along with Mickey Mouse ears, gloves, and yellow shoes.

From the Orlando Magic:

Walt Disney World Resort and the Orlando Magic are continuing to strengthen their relationship through the renewal today of their community sponsorship agreement. By extending their relationship Disney and the Magic are also re-establishing their commitment to support the Central Florida community through ongoing charitable efforts.

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Source: Orlando Magic

Fans will also continue to see the relationship represented by the Disney logo on the players’ jerseys.   Orlando Magic jerseys with the Disney logo will be available for purchase at the Amway Center. The Disney name will continue to appear on the front left of the jersey and measure about 2½ by 2½ inches.

As part of this multi-year agreement, fans will continue to see Disney’s presence throughout the Amway Center, including the Disney Atrium and a special seating and hospitality area during select Orlando Magic home games.

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Source: Orlando Magic

“The Orlando Magic and Disney have much in common, and it’s reflected in our hometown team’s name,” says Jeff Vahle, president of Walt Disney World. “We are excited to extend this relationship and wish them a great season.”

Disney became a Champion of the Community sponsor with the Magic in 2010 and the official Magic jersey sponsor in 2017. Since the beginning of the relationship, Disney and the Magic have worked together on outreach initiatives that benefit the local community including the Orlando Magic Recreation Centers and sponsorship of the OMYF Open golf tournament. The relationship also allows the two brands to connect their fan bases and provide shared marketing opportunities while also reaffirming Central Florida’s reputation as a global sports destination.

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Source: Orlando Magic

 “The Orlando Magic are thrilled to announce an extended agreement with our longtime friends, Walt Disney World Resort,” said Magic CEO Alex Martins. “The extension represents a continued shared commitment to both the local community and creating magic for fans and guests alike. As pillars in the Orlando community, we are proud to represent the City of Orlando and all those who call “The City Beautiful” home.”

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