First Look at Annual Passholder Exclusive Figment Collection for 2023 EPCOT International Food & Wine Festival

Jonathan D

First Look at Annual Passholder Exclusive Figment Collection for 2023 EPCOT International Food & Wine Festival

A new Figment Annual Passholder exclusive collection is coming to EPCOT for the 2023 International Food & Wine Festival.

Annual Passholder Exclusive Figment Merchandise

There aren’t many details for this collection yet, other than a photo of this t-shirt on the Walt Disney World website.

figment ap exclusive fw shirt

Mostly white with bright golden shoulders and a purple collar, Figment can be seen in a chef outfit, cooking up some exciting snacks for the festival. Burgers, noodles, and empanadas can be seen hovering about.

2023 EPCOT International Food & Wine Festival

eat to the beat 1

The 2023 EPCOT International Food & Wine Festival runs from July 27 through November 18. In addition to the Eat to the Beat Concert Series, there are a number of other events, marketplaces and opportunities to purchase food and beverages from themed booths.

food and wine merch 1

Merchandise for the event was also just revealed today. The Muppets are also joining in on the fun, offering a new “Brew-Wing Lab” tasting experience hosted by Dr. Bunsen Honeydew and Beaker.

Full menus have just been released for the Global Marketplaces, too.

40 Years of Sparks

the dreamfinder and figment from the original ride

Figment has been a staple of EPCOT since 1983, cherished and beloved by guests from past and present. Imagineers Tony Baxter and Steve Kirk led the development of a new, elaborate, adventurous dark ride for all ages at a time in which many visitors felt the park was lacking an experience children could appreciate as much as adults. Journey Into Imagination was born, and a little purple dragon became the central figure, along with the mystical Dreamfinder, who would help riders learn to explore and appreciate the limitless power and potential of their own creative minds. Check out this YouTube tribute below:

Our indigo friend has had a rough go of it over the years, enduring three immensely different iterations of the ride to varying degrees of success, failure, love, and pure, loathsome hatred. Generally, the public regards the original version as overwhelmingly superior, the second as one of the worst attractions of all time, with the third and current design somewhere in between. Our full and in-depth Figment history is available here, in honor of Imagination’s 40th anniversary.

As the major overhaul of EPCOT began, it was rumored that a new attraction in the space would feature characters from Pixar’s “Inside Out” alongside Figment, who was featured briefly in an Easter egg in the film; however, no ride change was ever announced. Joy from “Inside Out” does now meet guests in ImageWorks.

figment shoveling

While Figment’s home attraction continues to see its popularity wane and fade over time, the character continues to expand in popularity and presence across EPCOT and general media. In September 2022, Deadline broke the news that Disney is developing a movie based on Figment. The feature film will be produced by Seth Rogen’s Point Grey Pictures, with Dan Hernandez and Benji Samit (“Pokémon Detective Pikachu”) serving as writers.

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  • Jonathan D

    Originally from Los Angeles and Honolulu, Jonathan is a fan of cinema and theme parks who grew up on the original California Disneyland, and nurtures a particular admiration in Orlando for EPCOT and Disney's Animal Kingdom. His favorite resort on Earth would be Disneyland Paris, which doesn't seem to get the full admiration it deserves. You can find him in the Hufflepuff Common Room by the kitchens at