More details have been released about the new “Smellephants on Parade” experience coming to Storybook Circus in Magic Kingdom.

Smellephants on Parade

This new “family-friendly ‘search and sniff’ adventure” is sponsored by Scentsy, the official home fragrance for Walt Disney World. The experience takes inspiration from the “Pink Elephants on Parade” sequence from “Dumbo” and concept art includes a popcorn-themed elephant statue.

Cast Members will provide guests with a “Smelephants on Parade” map and sticker sheet at the ticket booth in front of Big Top Souvenirs. “Wiff-sistants” in training can then explore Storybook Circus to find Smellephant statues and record their unique scents.

Scentsy will also become the sponsor of Dumbo the Flying Elephant.

Scentsy & Disney

This is the latest collaboration between Scentsy and Walt Disney World, who entered into an official, multi-year partnership together back in 2021. Prior to that partnership, the candle company had already been making licensed Disney products for the past three years.

Scentsy has also sponsored the Blossoms of Fragrance garden at EPCOT during the 2022 and 2023 International Flower & Garden Festivals. This display, which was located on the bridge leading from World Celebration to World Showcase, featured fragrant flowers and butterfly topiaries.

What do you think of Smellephants on Parade? Let us know in the comments.

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