New Figment Merchandise Lands in EPCOT, Including Imagination-Themed Apparel and Mug with Saucer

The friendliest dragon in the skies is now appearing on more new merchandise at EPCOT, including new t-shirts and a mug with an included saucer.

Figment Mug with Saucer – 24.99

This first item was spotted at the Creations Shop in World Celebration.

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The new Figment mug comes with a saucer, and has a light lavender hue to it.

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The dragon himself is on the front, with gears surrounding him and a light bulb above, indicating he’s just thought of something brilliant. The text reads: “There’s a great big beautiful idea!” The Sherman Brothers, renowned Disney musical collaborators, are responsible for both the “One Little Spark” tune for Journey into Imagination and “There’s a Great Big Beautiful Tomorrow” for Walt Disney’s Carousel of Progress, which has called Magic Kingdom home since 1975.

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The included saucer reads “Imagination” and has a light bulb as well.

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The interior of the mug is a much darker purple.

There’s a Great Big Beautiful Idea! T-Shirt – 24.99

Both of the following t-shirts were discovered at the shop in ImageWorks, at the exit for Journey into Imagination with Figment.

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The first shirt has a similar design to the mug, with “There’s a great big beautiful idea!” encircling Figment as he ponders up some new notions. The backdrop is a deep purple color.

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One Little Spark! Lights Up for You T-Shirt – 36.99

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This long sleeved t-shirt depicts Figment in flight, gesturing toward the slogan: “One little spark! Lights up for you.” A rainbow of sorts is in the background, with dotted red, green, blue, and yellow colors. The shirt itself is gray.

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40 Years of Sparks

the dreamfinder and figment from the original ride

Figment has been a staple of EPCOT since 1983, cherished and beloved by guests from past and present. Imagineers Tony Baxter and Steve Kirk led the development of a new, elaborate, adventurous dark ride for all ages at a time in which many visitors felt the park was lacking an experience children could appreciate as much as adults. Journey Into Imagination was born, and a little purple dragon became the central figure, along with the mystical Dreamfinder, who would help riders learn to explore and appreciate the limitless power and potential of their own creative minds.

Our indigo friend has had a rough go of it over the years, enduring three immensely different iterations of the ride to varying degrees of success, failure, love, and pure, loathsome hatred. Generally, the public regards the original version as overwhelmingly superior, the second as one of the worst attractions of all time, with the third and current design somewhere in between. Our full and in-depth Figment history is available here, in honor of Imagination’s 40th anniversary.

As the major overhaul of EPCOT began, it was rumored that a new attraction in the space would feature characters from Pixar’s “Inside Out” alongside Figment, who was featured briefly in an Easter egg in the film; however, no ride change was ever announced. Joy from “Inside Out” does now meet guests in ImageWorks.

figment shoveling

While Figment’s home attraction continues to see its popularity wane and fade over time, the character continues to expand in popularity and presence across EPCOT and general media. In September 2022, Deadline broke the news that Disney is developing a movie based on Figment. The feature film will be produced by Seth Rogen’s Point Grey Pictures, with Dan Hernandez and Benji Samit (“Pokémon Detective Pikachu”) serving as writers.

A Figment meet and greet will also be arriving soon to replace Vanellope from “Wreck-It Ralph” at ImageWorks.

Are you curious about any of this new merchandise, or excited for future Figment offerings? Let us know in the comments.

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  • Jonathan D

    Originally from Los Angeles and Honolulu, Jonathan is a fan of cinema and theme parks who grew up on the original California Disneyland, and nurtures a particular admiration in Orlando for EPCOT and Disney's Animal Kingdom. His favorite resort on Earth would be Disneyland Paris, which doesn't seem to get the full admiration it deserves. You can find him in the Hufflepuff Common Room by the kitchens at jonathan.dought[email protected].

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