Despite new sales of Disneyland’s Magic Key annual passes being suspended since September, prices have been increased on the passes effective immediately, impacting all pass renewals and potential future sales.
Disneyland Magic Key Pass Prices Increased
Magic Key passes have increased in price by anywhere from $50 to $150 based on pass type. Here’s the breakdown:
- Inspire: now $1,649 (increased $50 from $1,599)
- Believe: now $1,249 (increased $150 from $1,099)
- Enchant: now $849 (increased $150 from $699)
- Imagine: now $499 (increased $50 from $449)
Magic Key passes have experienced intermittent availability since they were introduced as a replacement to the Disneyland annual pass program.
Magic Key Program
Disneyland Resort introduced the Magic Key program as a replacement for Annual Passes. Sales began in August 2021 with four pass tiers. The highest tier, the Dream Key, sold out in October 2021, followed quickly by the Believe Key.
In December 2021, a class-action lawsuit was filed against Disney, alleging that Disney falsely advertised their highest tier Dream Key as having “no blockout dates” despite the very limited bucket of reservations available for Key holders.
Despite opposition from Disney’s legal team, a federal judge ruled that the lawsuit could move forward on May 13, 2022. On May 31, sales of all Magic Keys were suspended.
When renewals began in August, changes had been made to the program. The Dream Key was permanently discontinued, and a new Imagine Key was introduced. Notably, all four tiers now had blockout dates. Additionally, a clause was added to the terms and conditions requiring the Key Holder to waive the right to file a class action lawsuit upon agreement.
Pass sales were opened to all guests for about a day in November 2022 before being paused again, and then resuming in January of 2023. Sales of new Magic Keys were again suspended on September 8, 2023; at this time, all four tiers are available for renewal only.
Will these price increases impact your decision to renew a Magic Key pass? Let us know in the comments!
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