Universal has announced a name for their Halloween Horror Nights-style year round attraction coming to Las Vegas: Universal Horror Unleashed.
See the announcement tweet below.
This is the name they trademarked back in January.
The Las Vegas horror destination will be 110,000 square feet and the anchor tenant of a 20-acre expansion to AREA15. Universal says the destination will “feature a continuously updated experience, must see seasonal events, and one-of-a-kind merchandise.” It “will bring to life Universal’s vast library of classic horror films and today’s most terrifying tales.” Concept art features Jack the Clown and Chance, two Halloween Horror Nights icons.
Read the official press release below.
Straight from Universal Destinations & Experiences, the creators of Halloween Horror Nights – the world’s most popular global Halloween event – comes a brand-new permanent entertainment experience in Las Vegas. This original concept will bring to life Universal’s vast library of classic horror films and today’s most terrifying tales.
With a variety of unique, immersive, fantastic horror-centric experiences that surround high energy food and beverage spaces by day turned haunting bars and eateries by night, the new concept marks the first time Universal has created a permanent horror experience beyond its theme parks. It will deliver on the thrills and frights its horror fans have come to love and excite anyone looking for a new level of experiential entertainment. The space will also feature a continuously updated experience, must see seasonal events, and one-of-a-kind merchandise.
Universal has long defined the horror genre with its classic films featuring iconic characters such as Frankenstein, Dracula, The Mummy and the Wolf Man – and redefined modern horror and suspense stories through collaborations with such high-profile filmmakers as Jason Blum, James Wan and Jordan Peele. Only Universal could ignite the thrill of and excitement of this genre in full scale and three dimensions.
Universal’s new horror experience will be the anchor tenant in a new 20-acre expansion of Las Vegas’ immersive AREA15 entertainment district that initially opened to the public in September 2020 and has attracted more than four million visitors since that time. Occupying a 110,000 square-foot space, the new Universal experience is an innovative, creative complement to AREA15’s roots in experiential art and entertainment.
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