Disneyland Resort will resume sales of Magic Key passes — their equivalent to Annual Passes — on Wednesday, January 10, 2024, no earlier than 9:00 a.m. PT.
Magic Key Sales Resuming
All four types of Magic Key passes will be available for sale. Since September 2023, Magic Key passes have only been available for renewal.
Magic Key pass prices increased last October. Here are the current prices:
- Inspire: $1,649
- Believe: $1,249
- Enchant: $849
- Imagine: $499
Disneyland Resort introduced the Magic Key program as a replacement for Annual Passes in 2021 when the parks reopened. Sales began in August 2021 with four pass tiers. The highest tier, the Dream Key, sold out in October 2021, followed quickly by the Believe Key.
In December 2021, a class-action lawsuit was filed against Disney, alleging that Disney falsely advertised their highest tier Dream Key as having “no blockout dates” despite the very limited bucket of reservations available for Key holders. Despite opposition from Disney’s legal team, a federal judge ruled that the lawsuit could move forward on May 13, 2022. On May 31, sales of all Magic Keys were suspended.
Renewals began in August 2023 with changes to the program. The Dream Key was permanently discontinued, and a new Imagine Key was introduced. Notably, all four tiers now had blockout dates. A clause was added to the terms and conditions requiring the Key holder to waive the right to file a class action lawsuit upon agreement.
Pass sales opened to all guests for about a day in November 2022 before being paused again, and then resuming in January of 2023. Sales of new Magic Keys were again suspended on September 8, 2023.
The lawsuit was settled in July 2023. Ultimately, Disney had to pay Dream Key holders approximately $67.41 from a settlement fund totaling $9.5 million.
Will you be purchasing a new Magic Key pass? Let us know in the comments.
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