The Cake Bake Shop Lowers Prices After Viral Outcry

Brit Tuttle

Updated on:

The front view of the Cake Bake Shop features elegant gold lettering, surrounded by temporary white barricades, while new seating has been added. A menu is posted near the entrance under the clear skies at Disney's BoardWalk.

The Cake Bake Shop Lowers Prices After Viral Outcry

The Cake Bake Shop by Gwendolyn Rogers at Disney’s BoardWalk lowered the prices of most items following the viral outcry over its menu online.

The Cake Bake Shop Lowers Prices

White bakery building with ornate sign and lanterns, reminiscent of Disney's Hollywood Studios charm. A board in front reads "Private Event in Progress," capturing the perfect blend of intimacy and allure for any PHOTO REPORT.

The Cake Bake Shop lowered its prices after outcry online over its price point while being located at Walt Disney World. Though not open to the public yet, The Cake Bake Shop can be found on Disney’s BoardWalk.

When construction walls came down in early October, the initial menu and prices were revealed for the new restaurant and bakery — leaving many Disney fans and locals shocked at the price point. As an example, these prices included $23 for an egg sandwich, cake slices for $26 each, and a $32 burger with pommes frites. Even a slice of toast was priced at $4.

There is no set opening date for The Cake Bake Shop at this time, though the restaurant continues to host private preview events for invited guests only. The restaurant is owned and operated by a third-party company, not by Disney.

Menu display case outside Cake Bake Shop restaurant features decorative signage, highlighting tempting cake slices.
Original Disney menu

The Cake Bake Shop has two other locations, both in Indiana. Pricing for the same items at the other two locations was cheaper than they would have originally been at Walt Disney World. For example, the Pesto Burrata found on the menu at both the Broad Ripple Village and Carmel City Center locations is priced at $28, while the dish was originally listed as $34 at Disney’s BoardWalk.

A cake bake shop's menu is creatively showcased outdoors in a decorative white frame, complete with a reflective glass cover.
Updated restaurant menu

As of October 22, the bakery and restaurant menus posted outside have been changed out for new ones featuring (mostly) lower prices. Some prices were only lowered by a cent but others were lowed by a few dollars. The Pesto Burrata is now listed at $28.99.

Illuminated menu on the door of a cake bake shop, showcasing various food and beverage options. With images of delightful desserts and clear pricing details, the ornately designed frame adds an extra touch of elegance.
Updated bakery menu

A handful of menu items actually increased in price. At the bakery, the Pixie Fetti Birthday Cake, Pumpkin Spice Cinnamon Roll Cake, and Pumpkin Chocolate Cake each went from $22 to $22.99.

Here’s a full breakdown.

The Cake Bake Shop Restaurant Menu

A charming menu at our cake bake shop features delightful breakfast, brunch, lunch, and dinner options, including waffles, pancakes, eggs, salads, and various beverages.

Breakfast & Brunch

Cinnamon Toast Brioche Bites – $24 $23.99

While all the other items are separated into different categories, the Cinnamon Toast Brioche Bites sit alone in the top left corner of the menu surrounded by a golden box.

Waffles, French Toast, & Pancakes

  • Belgian Waffles – $22 $16.99
  • Chocolate Chip Belgian Waffle – $22 $17.99*
  • Challah Orange French Toast – $26 $18.99
  • Gluten-Free Pixie Fetti Pancakes – $22 $16.99

*This item was originally listed as “Chocolate Belgian Waffle.”

Featured Cocktails

  • Mimosa – $23 $18.99
  • Bloody Mary – $19 $19.99

Breakfast Cakes

  • All-Butter Pound Cake – $8 $8.99
  • Banana Orange Nut Bread – $10 $8.99
  • Blueberry Crumb Cake – $8 $8.99

Eggs

  • Egg Sandwich – $23 $19.99
  • Eggs Any Style – $26 $16.99
  • Classic Eggs Benedict – $34 $19.99
  • Crab Cake Eggs Benedict – $42 $26.99

Salades

  • Blackberry Avocado Salade – $26 $25.99

Fruit & Granola

  • Fruit Plate – $26 $18.99
  • Gluten Free Granola & Yogurt with Mixed Berries – $26 $19.99*

*This item was not originally listed as gluten-free.

Children’s Breakfast

  • Bacon & Eggs – $18 $12.99
  • Belgian Waffles – $18 $12.99
  • Chocolate Belgian Waffle – $18 $10.00
  • Gluten-Free Pixie Fetti Pancake – $18 $12.99

Quiche, Croques, & Croissants

  • Broccoli Quiche – $28 $23.99
  • Ham, Rosemary & Goat Cheese Quiche – $28 $24.99
  • Croque-Monsieur – $32 $26.99
  • Croque-Madame – $34 $28.99
  • Chicken Salade Croissant – $26 $26.99

A La Carte

  • Applewood Smoked Bacon – $8 $7.99
  • Sausage – $8 $7.99
  • Plant-Based Sausage – $7.99*
  • Smashed Fingerling Potatoes – $8 $8.99
  • Cup of Fruit – $9 $6.99
  • Toast – $4 $3.99
  • Warm Baguette – $12 $8.99
  • All-Butter Croissant – $12 $5.99
  • Chocolate Dipped Croissant – $12

*Plant-based sausage is a new addition to the menu.

Lunch & Dinner

Hors D’Oeuvres

  • Truffle Pommes Frites – $18 $17.99
  • Gumbo Poutine – $26 $26.99
  • Pesto Burrata – $34 $28.99
  • Shrimp Remoulade – $26 $28.99
  • Crab Cake Remoulade – $36 $26.99
  • Charcuterie Board – $78

Quiches

  • Ham, Rosemary, & Goat Cheese Quiche – $28 $24.99
  • Broccoli Quiche – $28 $23.99

Sandwiches

  • Turkey & Gruyere Sandwich – $23 $23.99
  • French Ham & Brie Sandwich – $24 $24.99
  • Chicken Salade Croissant – $26 $26.99
  • Tuna Salade Sandwich – $24
  • Croque-Monsieur – $32 $26.99
  • Croque-Madame – $34 $28.99
  • Grilled Salmon Sandwich – $34 $34.99
  • 12 Layer Club Sandwich – $34

Signature Dishes

The “Entrees” section was renamed “Signature Dishes” and the New Orleans Po’ Boy was moved to this list with added shrimp.

  • New Orleans Shrimp Po’ Boy – $34 $34.99
  • Chicken & Andouille Gumbo – $23.99*
  • Classic Burger with Pommes Frites – $32 $26.99
  • Plant-Based Burger with Pommes Frites – $28.99*
  • Chicken Piccata – $36
  • Three Cheese Cavatappi with Basil Breadcrumbs – $26 $23.99
  • Steak Frites Au Poivre – $58
  • Crab Cakes – $52 $49.99
  • Roasted Salmon Filet – $45 $39.99

*These entrees are new additions.

Choose Two – $26 $26.99

Your choice of two half portions of the following items in any combination

  • Turkey & Gruyere Sandwich
  • French Ham & Brie Sandwich
  • Chicken Salade Croissant
  • Tuna Salade Sandwich
  • Cup of Soupe
  • Lemon Caesar Salade
  • Blackberry Avocado Salade

Soupes

  • Soupe of the Day – $13 for a cup / $20 for a bowl $12.99
  • Chicken Velvet Soupe – $11 for a cup / $18 for a bowl $10.99
  • French Onion Soupe – $13 for a cup / $20 for a bowl $12.99
  • Chicken & Andouille Gumbo – $14 for a cup / $24 for a bowl $13.99

There is now only one size option for soups.

Salades

  • Lemon Caesar Salade – $26 $24.99
  • Blackberry Avocado Salade – $26 $25.99
  • Green Goddess Cobb Salade – $28 $26.99

Sides

  • Broccoli – $8 $7.99
  • Smashed Fingerling Potatoes – $8 $8.99
  • Pomme Frites – $14 $14.99
  • Side Salade – $12 $9.99
  • Fresh Fruit – $8 $6.99
  • All-Butter Croissant – $12 $5.99
  • Warm Baguette – $10 $8.99

Children’s Menu

  • Buttered Noodles – $18 $13.99
  • Grilled Cheese – $18 $13.99
  • Ham Sandwich – $18 $14.99
  • Turkey Sandwich – $18 $14.99
  • Hamburger Sliders – $18 $16.99
  • Peanut Butter & Raspberry Jam Sandwich – $18 $12.99
  • Salmon Sliders – $22 $18.99

Cocktails, Champagne, Wine, & Beer

Here is a list of every alcoholic beverage available at The Cake Bake Shop Restaurant.

Champagne Cocktails

  • Mimosa – $23 $18.99
  • Bellini – $23 $18.99
  • Aperol Spritz – $21 $19.99

Signature Cocktails

  • Gwendolyn’s Famous Cosmopolitan – $26 $20.99
  • Cake Bake Shop Shake Up – $24 $18.99
  • Black Swan – $28 $19.99
  • Pink Lady Margarita – $24 $18.99
  • Autumn Sangria – $21 $19.99
  • Rose Rickey – $24 $19.99
  • Through the Looking Glass – $24 $19.99
  • Frose Rose – $21 $24.99

Classic Cocktails & New Orleans Inspired

  • Sazerac – $24 $19.99
  • Tom Collins – $19 $18.99
  • Old Fashioned – $24 $18.99
  • Manhattan – $26 $19.99
  • Bloody Mary – $19 $19.99

Beer

  • Sunlight Cream Ale – $12 $11.99
  • Wee Mac Scottish-Style Ale – $12 $11.99
  • Osiris Pale Ale – $12 $11.99
  • Indianapolis Brewing Company Lager – $12 $11.99
  • GFJ India Pale Ale – $12 $11.99
  • Non-Alcoholic Sunlight Cream Ale – $12 $11.99

Sparkling Wines

  • The Cake Bake Shop Rose Bubbles – $23 / $87 $22 / $87
  • Saint-Hilaire Brut – $17 / $65
  • JCB French Kiss – $23 / $87 $21 / $85
  • JCB Haute Couture Blanc – $21 / $80 $20 / $75
  • JCB Haute Couture Rose – $21 / $80 $20 / $75
  • JCB No 21 Brut – $23 / $87 $21 / $85

Champagnes

  • Dom Perignon – $140 / $600 $120 / $460
  • Laurent Perrier Siecle – $140 / $600 $110 / $420
  • Laurent Perrier Blanc de Blanc – $50 / $210 $39 / $152
  • JCB Gala – $59 / $300 $52 / $190

Rose Champagnes

  • Lanson Brut Rose – $46 / $198 $38 / $148
  • Laurent Perrier Cuvee Rose – $56 / $210 $38 / $148

Dessert Wines

  • Chateau Roumie-Lacoste Sauterners – $23 / $87 $21 / $85
  • Taylor Fladgate Fine Ruby Port – $17 / $65 $14 / $52

White Wines

  • Bricco Riella Moscato D’Asti – $17 / $65 $15 / $56
  • Maison Willm Pinot Gris – $17 / $65 $16 / $64
  • Biscaye Baie Savignon Blanc – $15 / $56 $15 / $56
  • Bouchard Aine Et Fils Pouilly-Fuisse – $26 / $98 $22 / $87
  • J. Moreau Et Fils Vouvray – $17 / $65 $16 / $64
  • Domaine Cherrier Et Fils, Sancerre – $24 / $94 $22 / $87
  • Bouchard Aine Et Fils Chardonnay – $15 / $56
  • Fortant Chardonnay – $15 / $56
  • JCB Chardonnay – $23 / $87 $22 / $87

Rose Wines

  • Fortant Grenache Rose – $15 / $56

Red Wines

  • Louis Latour Beaujolais-Villages – $17 / $65 $15 / $56
  • Bouchard Aine Et Fils Pinot Noir – $15 / $56
  • JCB Pinot Noir – $22 / $90 $21 / $85
  • Bouchard Aine Et Fils Fixin “La Maziere” – $36 / $140 $28 / $102
  • Fortant Cabernet Sauvignon – $15 / $56
  • Louis Bernard Chateauneauf de Pape – $32 / $120 $28 / $102
  • Louis Bernard Cotes du Rhone – $15 / $56

Non-Alcoholic Beverages

Teas, Lemonades, & Soda

  • Petunia Punch – $11 $8.99
  • Sparkling Lavender Lemonade – $11 $8.99
  • Pink Princess – $11 $8.99
  • Iced Tea – $9 $8.99
  • Lemonade – $9 $8.99
  • Lemon Tea Cooler – $9 $8.99
  • Freshly Squeezed Orange Juice – $11 $10.99
  • S. Pellegrino Sparkling Natural Mineral Water – $11 $10.99
  • Acqua Panna Natural Spring Water – $11 $10.99
  • Coca-Cola – $5 $6.99
  • Coca-Cola Zero Sugar – $5 $6.99
  • Diet Coke – $5 $6.99
  • Sprite – $5 $6.99
  • Barq’s Root Beer – $5 $6.99
  • Pibb Xtra – $5 $6.99

Pot of Tea

Brought to you in partnership with Dammann Frères of Paris, France

  • Breakfast Blend – $10 $9.99
  • Anichai – $10 $9.99
  • Earl Grey – $10 $9.99
  • L’Oriental – $10 $9.99
  • Carcadet Nutt D’ete (naturally decaffeinated) – $10 $9.99
  • Menthe Poivree (naturally decaffeinated) – $10 $9.99

Milk & Hot Chocolate

  • Hot Chocolate – $10 $9.99
  • Unicorn Hot Chocolate – $11 $10.99
  • Whole Milk – $8 $4.99
  • Chocolate Milk – $9 $5.99
  • Almond Milk – $10 $5.99
  • Coconut Milk – $10 $5.99
  • Oat Milk – $10 $5.99

Coffee & Espresso

  • Cafe Illy – $5 $4.99
  • Cafe Espresso – $5 $4.99
  • Americano – $6 $4.99
  • Cafe Au Lait – $7 $7.99
  • Cafe Latte – $6 $7.99
  • Cafe Mocha – $7 $8.99
  • Cappucino – $6 $7.99
  • Chai Tea Latte – $7 $8.99
  • London Fog Latte – $6 $8.99
  • Matcha Latte – $7 $7.99
  • Coconut Latte – $7 $7.99
  • Pumpkin Spice Latte – $7 $7.99
  • Rose Cappucino – $7 $7.99

The Cake Bake Shop Bakery Menu

At the Cake Bake Shop, our menu features three delightful pies: the Apple Crumble Pie ($16.99), Key Lime Pie ($14.99), and Chocolate Peanut Butter Mousse Pie ($16.99), all with detailed allergen information for a worry-free indulgence.

Food

Pies

  • Apple Crumble Pie – $21 $16.99
  • Key Lime Pie – $18 $14.99
  • Chocolate Peanut Butter Mousse Pie – $21 $16.99
Explore our delectable menu from the Cake Bake Shop, featuring Chocolate Peanut Butter Mousse Pie, Mixed Berry Cheesecake, and French Pastries, including GF French Macarons. Prices and allergen information are thoughtfully provided for your convenience.

Cheesecakes

  • Mixed Berry Cheesecake – $26 $18.99
Explore our cake bake shop menu featuring exquisite French pastries, including gluten-free macarons and Marie Antoinette. Crafted with almond, dairy, egg, and soy, these treats are priced at $4.50 and $14.99. Indulge in a taste of Parisian delight!

French Pastries

  • Gluten-Free French Macarons (Raspberry Champagne, Birthday, Rose, Chocolate Caramel) – $6 $4.50
  • Gluten-Free Marie Antoinette – $18 $14.99
Indulge in our Cake Bake Shop delights: Homemade Chocolate Fudge with pecans, dairy, soy; and Swirl Chocolate Peanut Butter Fudge with peanuts, dairy, soy.

Homemade Fudge

  • Chocolate Fudge – $6
  • Swirl Chocolate Peanut Butter Fudge – $6
Indulge in our cake bake shop's selection of chocolate truffles, featuring flavors like milk chocolate, raspberry, peanut butter, black & white, caramel, and dark chocolate. Each delectable treat comes complete with allergy information for your peace of mind.

Chocolate Truffles

Raspberry was added to the truffle options.

  • Milk Chocolate – $6
  • Raspberry – $6
  • Peanut Butter – $6
  • Black & White – $6
  • Caramel – $6
  • Dark Chocolate – $6

Cakes

  • Gwendolyn’s Famous Earl’s Court Chocolate Cake – $26 $24.99
  • Pixie Fetti Birthday Cake – $22 $22.99
  • Gluten-Free Oprah’s ‘O’ List Mint Chocolate Chip Cake – $24 $22.99
  • Raspberry Champagne Cake – $24 $22.99
  • Red Velvet Cake – $24 $22.99
  • Carrot Cake – $22 $22.99
  • Millionaire Cake – $26 $22.99
  • Pumpkin Spice Cinnamon Roll Cake – $22 $22.99
  • Pumpkin Chocolate Cake – $22 $22.99
Explore the delightful menu at our Cake Bake Shop, featuring a tempting array of cookies and bars like chocolate chip cookie, walnut brownie, gluten-free brownie, raspberry jam crumble bar, lemon bar, and magic bar—all with prices to make your sweet tooth sing.

Cookies & Bars

  • Chocolate Chip Cookie with Fleur de Sel – $10 $6.99
  • Walnut Brownie – $12 $11.99
  • Gluten-Free Brownie – $12 $11.99
  • Raspberry Jam Crumble Bar – $14 $13.99
  • Lemon Bar – $16 $13.99
  • Magic Bar – $16 $13.99
Discover our delightful cake bake shop menu featuring breakfast cakes and croissants, with all-butter pound cake, banana orange nut bread, and blueberry crumb cake. Beautiful images and detailed allergen information accompany each selection.

Breakfast Cakes & Croissants

  • All-Butter Pound Cake – $8 $8.99
  • Banana Orange Nut Bread – $10 $8.99
  • Blueberry Crumb Cake – $8 $8.99
  • All-Butter Croissant – $12 $5.99
Discover our delightful cake bake shop menu featuring ice cream and sorbet options: single scoop ($6.99) or double scoop ($9.99). Indulge in flavors like vanilla, chocolate, and our daily sorbet creation. Ingredients and allergens provided for your convenience.

Homemade Ice Cream & Sorbet

The ice cream options are vanilla and chocolate. The sorbet is plant-based, and the flavor will change daily. One scoop is $6.99 (previously $8) and a double scoop is $9.99 (previously $12).

Beverages

The Cake Bake Shop Bakery offers a more limited drink menu than the restaurant. The prices do vary from location to location, likely due to size.

Explore our menu featuring a delightful array of coffee and espresso options, from Americano to Matcha Latte. Indulge in these rich flavors with prices ranging from $4.99 to $8.99, right here at our cake bake shop.

Coffee & Espresso

  • Cafe Illy – $6 / $7 $5.99
  • Cafe Espresso – $6 $4.99
  • Americano – $7 / $8 $5.99
  • Cafe Au Lait – $8 / $9 $7.99
  • Cafe Latte – $7 / $9 $7.99
  • Cafe Mocha – $9 / $10 $8.99
  • Cappucino – $7 / $9 $7.99
  • Chai Tea Latte – $9 / $10 $8.99
  • London Fog Latte – $7 / $9 $8.99
  • Matcha Latte – $9 /10 $7.99
  • Coconut Latte – $9 / $10 $7.99
  • Pumpkin Spice Latte – $9 / $10 $7.99
  • Rose Cappucino – $9 / $10 $7.99
Explore our delightful menu at the cake bake shop, showcasing a variety of beverages: freshly brewed coffees, indulgent hot chocolates, creamy milk options, aromatic teas, refreshing juices, and select wines—all with prices conveniently listed in U.S. dollars.

Milk & Hot Chocolate

  • Hot Chocolate – $11 / $13 $9.99
  • Unicorn Hot Chocolate – $12 / $14 $11.99
  • Whole Milk – $8 $4.99
  • Chocolate Milk – $9 $5.99
  • Almond Milk – $10 $5.99
  • Coconut Milk – $10 $5.99
  • Oat Milk – $10 $5.99

Tea, Juice & Soda

Petunia Punch, Sparkling Lavender Lemonade, regular lemonade, and Lemon Tea Cooler were added to the bakery menu.

  • Petunia Punch – $8.99
  • Sparkling Lavender Lemonade – $8.99
  • Pink Princess – $11 $8.99
  • Iced Tea – $9 $8.99
  • Lemonade – $8.99
  • Lemon Tea Cooler – $8.99
  • Freshly Squeezed Orange Juice – $11
  • Assorted Fountain Drinks – $8 $6.99
  • SMARTWATER – $9 $6.99

Cup of Tea

  • Breakfast Blend – $8 / $10 $7.99
  • Anichai – $8 / $10 $7.99
  • Carcadet Nuit D’ete – $8 / $10 $7.99
  • Earl Grey – $8 / $10 $7.99
  • L’Oriental – $8 / $10 $7.99
  • Menthe Poivree – $8 / $10 $7.99
The menu at our cake bake shop showcases prices for an array of drinks, including champagne, rosé, and beer. Don't miss out on our unique cake bake option featuring delectable goat cheese.

Champagne, Wine & Beer

A Goblet of Frose Rose Served with Our Souvenir Rose Gold Goblet – $37 $39.99

This item is also available for $24.99 (previously $21) without the goblet.

Champagne

  • Laurent Perrier Blanc de Blanc – $50 $39

Rose Champagne

  • Laurent Perrier Cuvee Rose – $56 $38

White Wine

  • Fortant Chardonnay – $15

Rose Wine

  • Fortant Grenache Rose – $15

Red Wine

  • Fortant Cabernet Sauvignon – $15

Beer

  • Sunlight Cream Ale – $12 $11.99
  • Wee Mac Scottish-Style Ale – $12 $11.99
  • Non-Alcoholic Sunlight Cream Ale – $12 $11.99

Rose Bubbles – $23 $22

Gwendolyn partnered with Jean-Charles Boisset to create the perfect Rose Bubbles. Grown, bottles, and labeled in France.

What do you think of the menu and pricing for The Cake Bake Shop as is? Is it out of your budget? Share your thoughts with us in the comments.

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9 thoughts on “The Cake Bake Shop Lowers Prices After Viral Outcry”

  1. Won’t be a customer. I ADORE cake and love the menu items but even on vacation I try to be reasonably pampered as opposed to taken for a ride.

    Reply
  2. And no tea service, that I can see, as was advertised. There is nothing here for me. That’s insane. Certainly not a reasonable replacement for the afternoon tea at Floridian.

    I don’t understand what makes them think that anyone will pay that.

    And if permitted to operate, just proves that Disney is no longer for families. I see a lot of trip cancellations in my future.

    Wow.

    Reply
  3. Mildly insulting that some items were reduced by 1 cent, like that’s an acceptable decrease and no one would note the insignificant change lol

    Reply
  4. I still think the prices are still ridiculously overpriced. You nocked some things down by one cent other things that you had listed that were $22 are now 2299. Yes some things were taken down by 4 to 5 dollars off in pricing. But, $8.99 for a glass of tea. Your cakes slices are $22 and over but, yet back home her restaurants for a glass of tea is $4 and cake slices are under $20 in fact, most of them run from the $17-$18 a slice. So you want to price gouge the good people of Florida and also families who work hard to bring their families here on vacation to Disney so you can overcharge them because it’s a theme park. Shame on you. Also, do you know that the Disney food price is three times higher than the amount of inflation that was on the Disney Food blog? Why can’t the state get you all for food gouging like they do gas gouging

    Reply
  5. I still wouldn’t pay these prices. I can buy an entire pie for what they’re charging for a slice. They’re trying to take advantage of Disney guests.

    Reply
  6. OMG! $22+ for a piece of cake? All coffees went up $2? If I want a piece of cake, I’ll go to Gideon’s where I can get 2-3 pieces for what they charge for just 1!

    Reply

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