A new item filed by Universal may reveal the name of a restaurant at Universal Horror Unleashed, a year-round horror destination coming to Las Vegas.
Jack’s Alley
The trademark is for “Jack’s Alley” and includes the above logo. Jack the Clown, a famous Halloween Horror Nights icon, is pictured. The trademark is filed under “Restaurant services, bar services, snack bar services, and service counter in the nature of canteen services.”
The application was filed on January 21, 2025. It has been accepted by the U.S. Patent and Trademark Office but hasn’t been assigned to an examiner.
Jack’s Alley could be a quick-service restaurant or bar at Universal Horror Unleashed — perhaps the one pictured in the above concept art. The artwork depicts Jack putting on a show above a bar in a dark space featuring aerial performers and glowing jack-o’-lanterns.
Universal Horror Unleashed
Universal Horror Unleashed is scheduled to open this year — presumably by Halloween. It’s a 20-acre expansion to the AREA15 entertainment district. The experience will have four haunted houses:
- Universal Monsters
- The Texas Chainsaw Massacre
- Scarecrow: The Reaping
- Blumhouse’s The Exorcist: Believer
The description from UniversalHorrorUnleashed.com reads:
In a darkened warehouse on the edge of Las Vegas, a relentless spectacle of horror is rising – Universal Horror Unleashed. For decades, Universal’s masters of horror have created some of the world’s most frightening films and events.
Experience the nightmare in a year-round, fully immersive, high-quality horror experience that brings your greatest fears to life. Enter the evils of four haunted houses, each with their own terrifying stories: Universal Monsters, The Texas Chainsaw Massacre, Scarecrow: The Reaping, and The Exorcist: Believer. Surrounding the haunted houses are four fully themed immersive entertainment areas, each with its own unique live horror experiences, plus decadent food and drink offerings in select areas.
Your deepest fears are closer than you think.
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