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In the wake of the wildfires that have affected Southern California, Disney has announced new “LA Strong” T-shirts and accompanying donations to the American Red Cross.
Disney ‘LA Strong’ T-Shirt
For each Disney LA Strong T-shirt sold in the U.S. through December 31, 2025, Disney will donate $25 to the American Red Cross. These donations will help those affected by the California wildfires during 2025, providing much-needed relief like food, shelter, emotional support, and recovery assistance today and in the coming months.
It was devastating to witness the impact of the Los Angeles wildfires, especially knowing so many of our colleagues and their families call this area home. The Disney LA Strong shirt represents our collective show of support for the community and is a powerful reminder that, together, we have the strength to rebuild and heal.
Tasia Filippatos, president of Disney Consumer Products
The idea for the T-shirt “emerged from the desire of Disney employees to give back and show support to those who have been impacted by the fires,” per Disney Parks Blog. The Walt Disney Company has already donated $15 million to Los Angeles fire relief efforts, and hosted donation drives with Disney VoluntEARS to collect more than 200,000 essential items for impacted residents. The hotels of Disneyland Resort also took in 100 Cast Members who were displaced by the fires.
The design features a standing Mickey Mouse to the left of “LA STRONG” in a bold, sans serif font. It can be purchased online now from the Disney Store in either white or black.
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