Universal Orlando Resort has unveiled new designs for its prepackaged treats. We discovered the new branding in multiple stores at Islands of Adventure including Dinostore, Jurassic Outfitters, and Toon Extra.
New Prepackaged Treat Designs

One of the new packaging designs for the treats features bright color combinations.


The bags read “Universal Sweets” in blue and pink letters. Across the top of the bag is the name of the candy. These assorted fruit sours and sour mini candy belts are packaged in bags with orange, yellow, and pink stripes. The top of the bag is purple with gold stars on either side of the candy name.


The packaging for these chocolate raisins and milk chocolate mini pretzels feature stripes of various shades of purple and pink. The center of the bag is translucent to showcase the candy inside. The top of the bag is teal and a teal circle label reads “snack.”


The third packaging design features stripes of various shades of blue and green. The center is also clear so you can see the snacks inside. The top of the bag is pink with the snack name and two gold stars.

Other candies and popcorn bags have also received a new packaging design.


The popcorn bags are clear with a white label that contains various colored stars. Across the center is the “Universal Sweets” logo in blue and pink lettering. The top of the label reads “Gourmet Popcorn” and the bottom displays the type of snack.


The boxed treats have a similar design to the popcorn bags. The boxes are white with multicolored stars, the Universal Sweets logo, and various color labeling stripes at the top and bottom. The top displays the snack name with the bottom listing the amount in the container.

The Assorted Salt Water Taffy box is a mixture of both designs. The clear opening on the front gives a peek at the taffy and the box is white with multi-colored stars. The Universal Sweets logo is on the left with a circle label of “Taffy” on the right.
What do you think of the new Universal treats packaging? Will you be grabbing a snack the next time you’re at the park? Let us know in the comments!
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