Disney has hired Ron Faris as their new Senior Vice President of Global Marketing for Disney Consumer Products, their merchandising division.
Faris, who previously worked at Nike for nine years, will oversee global marketing strategies across regional and global licensing teams, as well as the games, publishing, and retail business. He reports to Disney Consumer Products President Tasia Filippatos.
Filippatos said, “Ron’s impressive track record combined with his passion in this space make him the ideal candidate to lead our marketing teams around the world as we explore new opportunities to connect with our audiences in memorable and unexpected ways.”
Faris said, “Disney’s unparalleled dedication to blending storytelling and innovation to reach fans of all ages across its broad consumer base is a purpose that resonates deeply with me both professionally and personally. With the company’s vast library of iconic stories, characters and lore, I look forward to driving deeper cultural relevance and meeting these fans where they are in an ever-evolving consumer landscape.”
Faris’ most recent job at Nike as Global VP and GM of Nike Virtual Studios was to modernize the company’s brand marketing and storytelling to appeal to Gen Z and Gen Alpha consumers. Before that position, he was the Global VP and GM of Nike’s SNKRS App. He founded and was CEO of Virgin Media, which was acquired by Nike. He also worked for Atari.
Source: Variety
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