Disney announced a new collaboration with Coca-Cola featuring limited-edition “Star Wars” products and content.
Coca-Cola x “Star Wars”: Refresh Your Galaxy
The “Coca-Cola x ‘Star Wars’: Refresh Your Galaxy” campaign “celebrates the power of fandom and community, seeking to unite fans throughout the galaxy.” The collaboration includes limited-edition products, creative content, and an interactive augmented reality experience.
The collaboration celebrates the 70-year relationship between Disney and Coca-Cola that began with the opening of Disneyland Park in 1955. Disneyland Resort is currently celebrating its 70th anniversary with various special offerings.
Coca-Cola “Star Wars” Designs
The foundation of this campaign is new creative content across TV, digital platforms, and physical activations set in a movie theater but another key component is the exclusive Coca-Cola pack designs featuring iconic “Star Wars” imagery.
In total, there will be 30 specialty cans and bottles available for purchase. 27 will be in select markets around the world and three will only be available at Disneyland Resort and Walt Disney World Resort.
The products showcase a variety of characters and scenes, including:
- Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, K-2SO, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, General Grievous, and Emperor Palpatine
- Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey, Grogu, and an Imperial Stormtrooper
The three special designs available for a limited time only at Walt Disney World and Disneyland Resort feature The Mandalorian and Grogu, First Order Stormtrooper, and Chewbacca.
The collectible Coca-Cola can and bottle designs will start appearing in July across North America, Latin America, Europe, Japan, and Asia South Pacific. The Walt Disney World and Disneyland Resort designs will be available beginning on July 7.
Incoming Transmission
The campaign is “not just about collecting, it’s also about connecting,” Disney Parks Blog states. Fans can scan the Coca-Cola cans and bottles or street advertisements to unlock an immersive digital AR experience, allowing them to learn about the product designs up close. They can also record a message that will be transformed into a hologram-style transmission video to share.
“A cornerstone of Disney’s collaboration with Coca-Cola continues to be creating campaigns in honor of fans,” said Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company. “’Star Wars’ is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”
“For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection,” said Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola. “This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of ‘Star Wars’ fandom, shared passions, and the strength of community when we lift each other up.”
For the latest Disney Parks news and info, follow WDW News Today on Twitter, Facebook, and Instagram.