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Last weekend, Disney won two awards at Toy Fair New York and highlighted several new toys coming out this year. Many are in conjunction with upcoming major motion pictures.
Toy Awards
At Toy Fair New York, Disney walked away with two big awards: Doll of the Year and Plush Toy of the Year. The American Girl Disney Moana Collection from Mattel won the Doll category, while the Disney Stitch Ultimate Stitch Interactive Feature Plush from Just Play won the Plush Toy category.
“Having both the American Girl Disney Moana Collection by Mattel and the Ultimate Stitch Interactive Feature Plush by Just Play honored at the TOTY Awards is a testament to the enduring strength of Disney storytelling,” said JoAnn McLaughlin, SVP of Licensed Product Design & Development, Disney in a statement, “These awards highlight how thoughtful character‑driven design can deepen emotional connection and create products that feel truly special for fans and families alike.”
Upcoming Toy Releases
Dubbed the Blockbuster Season, Disney also highlighted several new toys that coincide with its upcoming theatrical releases. These include toys from Disney Princesses and Pixar to Star Wars and Marvel characters.
Star Wars Toys
Star Wars Action Buddy Grogu
This interactive, plush Grogu features more than 50 sound and action combinations that bring The Child to life.
Star Wars: The Mandalorian & Grogu Bounty Blaster
This poseable figure of Mando with Grogu has interactive features and sound effects.
Droid Factory BDX Droids (Disney Store & Disney Parks)
As a continuation of the Droid Factory action figure lineup from Disney Store and Disney Parks comes the all-new Droid Factory BDX Droids to be released on May 4, 2026. The droid action figure four pack comes in red, orange, blue, and green, matching the live droids found in Disney Parks around the globe and Disney Cruise Line.
The Mandalorian Talking Action Figure (Disney Store & Disney Parks)
A new Mandalorian figure will soon be released at both the Disney Store online and in the Disney Parks. The figure talks and comes with a Grogu and Anzellan figure as well.
LEGO® Star Wars™ Grogu (Mandalorian Apprentice) Building Set – $129.99
Now available for pre-order for shipments starting April 26, 2026, comes this LEGO buildable figure of Grogu.
Moana Toys
Disney Moana Ocean Shell Reveal – $10.79
These mystery shells reveal a character, a play set, and moldable sand. There are four shell options with four different mysteries inside.
Toy Story 5 Toys
Disney and Pixar Woody & Jessie Action Figure Pack – $19.82
In conjunction with the upcoming Toy Story 5, as well as the 30th anniversary of the original Toy Story, comes this posable Woody and Jessie figure set. They both have removable hats and posable joints.
Marvel Toys
Marvel’s Spidey and his Amazing Friends Rescue‑Webs Web‑Quarters Playset from Hasbro.
Launching this summer is this playset inspired by season five of The playset is inspired by the upcoming season five of Disney Jr.’s Marvel’s Spidey and his Amazing Friends. Highlighting the show’s “Rescue-Webs” storyline, the playset has light and sound effects as well as Spidey and Trace-E bot figures.
Are you excited for these upcoming toys, or are any of the ones now available on your wish list? Let us know on social media!
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