Hasbro and Warner Bros. Discovery Global Consumer Products will enter a multi-year licensing partnership starting in 2027 making Hasbro the global primary toy licensee for the Harry Potter franchise, including the upcoming HBO series.
Hasbro x Harry Potter
Hasbro will create a range of Harry Potter items inspired by the films and series including dolls, action figures, collectibles, interactive plush, board games, and more to be revealed later this year.
“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro. “As longtime fans ourselves, we’re honored to partner with Warner Bros. Discovery Global Consumer Products as the official global master toy licensee.”
“Our new agreement with Hasbro arrives as the world of Harry Potter celebrates the 25th anniversary of the first film and continues to expand its magical legacy—powered by one of the most passionate and enduring fan communities in entertainment history,” said Robert Oberschelp, President of Warner Bros. Discovery Global Consumer Products. “Our partnership with Hasbro will deliver fresh, innovative toys, collectibles and games inspired by the beloved Harry Potter and Fantastic Beasts films and the new HBO Original TV series.”
The HBO Original Harry Potter series will premiere in 2027. It will star Dominic McLaughlin (Harry Potter), Arabella Stanton (Hermione Granger), Alastair Stout (Ron Weasley), John Lithgow (Albus Dumbledore), Janet McTeer (Minerva McGonagall), Paapa Essiedu (Severus Snape), and Nick Frost (Rubeus Hagrid).
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