Levi’s x Toy Story 30th Anniversary Collection

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Levi’s first Super Bowl ad in over 20 years focused on denim-clad behinds, including that of the rootinest tootinest cowboy in the wild wild West, Woody. Shop the Levi’s x Toy Story 30th anniversary collection here.

Levi x Toy Story

Woody’s backside, with a visible red Levi’s tag, appears early in the spot, which is titled “Backstory” and is set to James Brown’s song “Get Up Offa That Thing.” The ad is Levi’s first Super Bowl commercial in over 20 years. You can watch it here.

The appearance of the Levi’s Woody doll is particularly timely given the official kickoff of “The Year of the Super Bowl” intiative.

Levi’s x Toy Story 30th Anniversary Collection

Woody’s appearance in the ad isn’t wholly surprising, as last fall Levi’s teamed up with Disney and Pixar on a 30th anniversary Toy Story collection full of Western wear. Each item had one of six different character patches at the hem: Woody, Buzz Lightyear, Jessie, Bullseye, Rex, or Aliens.

A Western Jacket, Denim Jacket, and Ribcage Bells Denim Jeans are available.

Did you like the commercial? Are you shopping for anything in the collection? Let us know on social media.

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