New digital pricing signs have cropped up at both Disney’s Pin Traders and Marketplace Co-Op at Disney Springs.

Digital Pricing Signs

These digital pricing signs allow Disney to change the prices of merchandise instantaneously. We spotted them throughout both Pin Traders and Co-Op this morning, March 19. Digital signs can lead to easier implementation of dynamic pricing, something Disneyland and Disney World were looking to move to for tickets in November 2025 after being implemented at Disneyland Paris in 2024.

“We’re actually investing in creating dynamic pricing,” Disney’s Senior Executive VP and CFO, Hugh Johnston, said via Seeking Alpha. “We’re doing it in Paris right now. We’ve been doing it for about a year. It’s off to a very good start, but we’re really going to make sure we optimize it before we bring it into the domestic parks. So that’s probably something that you won’t see this year, but you may see in the subsequent years.”

See our video about this below:

Right now, we have only seen them at these two stores, but we believe this is just the beginning of being implemented property-wide in the near future.

What do you think of these new pricing screens? Let us know on social media.

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