Disney Storyland Boutique has a new sign welcoming guests in. The store officially opened in Downtown Disney District in January 2025.

Disney Storyland Boutique

The new sign is reminiscent of Disneyland’s marquee with the classic Disney font, and each letter in “Storyland” is in its own block. The “S” and “D” are in yellow blocks, while the rest are in white ones.

Underneath, white “Boutique text” is on a dark gray sign.

You can see what the old sign looked like here. Disney Storyland Boutique took over the former Wonderground Gallery and temporary Disney Dress Shop storefront. It sells apparel, plush, bags, and create-your-own plush headbands.

Do you like the new sign? Let us know on social media.

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