Walt Disney Imagineering released another episode of their Imagineer That! series, sharing a behind-the-scenes look at scents in Walt Disney World’s holiday parades.
Imagineer That! and the Science of Scent
In the latest episode from the rebooted Imagineer That! series, starring animatronic Tom Morrow 2.0, Tom visits the Magic Kingdom for the holidays to learn how Disney leverages nostalgic and festive scents to enhance their holiday entertainment.
For those of you who are inclined to groan over a bad pun – brace yourself. For the rest, stay tuned until the end to check out a surprise early Christmas gift from one cast member to Tom Morrow 2.0!
The video description details:
🎄 Did you catch those hints of gingerbread, peppermint, and pine drifting down Main Street, U.S.A.? If so, you were probably watching Mickey’s Once Upon a Christmastime Parade at Walt Disney World!
In this episode of Imagineer That!, Tom Morrow 2.0 investigates the magical tech and behind‑the‑scenes secrets Disney uses to add those unforgettable festive scents to this beloved holiday parade. From gingerbread houses to frosty peppermint blasts, we’re diving into how Imagineers make Christmas smell like magic!
✅ What you’ll learn:
• How Disney adds scents the the Christmas parade
• Why scent and the other senses are important to Walt Disney Imagineering and Disney Live Entertainment
• How a robot can finally smell for the first time ever
You can watch the full video from Disney Imagineering on YouTube below.
Imagineer That!
Imagineer That! was a series of short interstitials hosted by Tom Morrow 2.0 that aired on Disney Channel from 1999 to 2001. Guests could also meet Tom Morrow 2.0 in person at Innoventions in EPCOT. He was the mascot of the space until 2007, when he was removed.
In August 2025, Walt Disney Imagineering shared that the series was being revived with the fan-favorite robot as its host. They have since released five new episodes of Imagineer That!, all available on the official Imagineering YouTube channel.
For the latest Disney Parks news and info, follow WDW News Today on Twitter, Facebook, and Instagram.
