The well-known jewelry brand Pandora signed a multi-year strategic alliance with Disneyland Paris that will introduce new official Disneyland Paris versions of the iconic Pandora charms and a new retail location in Europe. The Disney Pandora collection is a jewelry assortment available at Pandora stores worldwide that also offers a selection of exclusive Disney-themed charms available only in Disney Parks and Resorts.

As part of this new alliance, Pandora’s core collection at Disneyland Paris is available at five merchandise locations. The collection will also soon be available for sale in its own unique retail location in Walt Disney Studios Park which opens in April.

This new alliance relationship names Pandora as the official sponsor of Disney Illuminations, the spectacle that is projected every night on Sleeping Beauty Castle with fireworks and water effects; similar to when Pandora was a sponsor of Wishes Nighttime Spectacular at Magic Kingdom. A beautiful new attraction poster came out for this occasion:

The strategic alliance is part of a broader agreement with The Walt Disney Company. Pandora first worked together with Disney in August 2014. Under the terms of this agreement, Pandora created an original collection of Disney-themed jewelry, which is since sold in Walt Disney World and the Disneyland Resort in Anaheim, as well as in stores throughout the United States, Canada, Mexico, Puerto Rico, Central America and the Caribbean, also online at shopdisney.com and pandora.net! The alliance was then extended in November 2015 to include the Asia Pacific region.

Let us know in the comments what you think about the new charms and the new poster!

Henk