Disney’s Animal Kingdom Tree of Life Centerpiece for 20th Anniversary Merchandise
As we’ve reported, Disney’s Animal Kingdom is marking its 20th Anniversary this month, marking April 22nd, 1998, the day that “a new species of theme park” started educating guests on the wonder of nature. Like any big event that happens throughout the Walt Disney World Resort, it needs to be celebrated with a new line of merchandise and what better way to celebrate Disney’s Animal Kingdom than with their iconic centerpiece the focal point of all of it?
Cody Reynolds, Senior Creative Director with Disney Consumer Products and Interactive Media Creative Group, said this about their new merchandise line, “We mixed earth tone colors with images of animals and icons reminiscent of the beautifully sculpted animal carvings found on the breathtaking Tree of Life.”
Artists drew more than 50 animals, icons, and graphics to represent and tie in many aspects from the parks, such as a banshee from Pandora – The World of Avatar, to the Boabab tree from the Kilimanjaro Safaris. To give the merchandise a specific look, developers pulled from an artwork style guide. They gave both old and new attractions a nod while detailing the transformation the park has gone through over the last 20 years.