We were at the first Walt Disney World Passholder event of 2019 today: the Potion Purple Premiere Pop-Up Event in Tomorrowland at Magic Kingdom Park!
The event ran from 5:00 – 7:00 pm as a special preview just for Annual Passholders. We got to check out all the new Potion Purple merchandise, including spirit jerseys, Loungefly bags, and Minnie ears! Here’s the full collection:
Potion Purple Merchandise:
Women’s Mickey T-Shirt – $39.99
Loungefly Backpack – $90.00
Loungefly Wallet – $50.00
Spirit Jersey – $64.99
Vacation Mode Water Bottle – $29.99


All items were limited to 10 per guest and Passholder discounts were applicable. Check out all the Potion Purple treats coming to Disney Parks!
What is this Potion Purple thing suppose to be about? Does it tie in with some Disney Channel movie or show???? Don’t get it….
Why do I not get notified of passholder events? I’m a gold passholder and never get notified of events.
We are platinum plus and I never get notified either . Makes me very angry.
Patti, I have a premier passport and also was not receiving communications. When I inquired, they told me to log into my Disney experience, under profile click “communication preferences” then click “privacy choices website.” This is apparently where you opt in for communications, somehow I had been “unsubscribed.” Hopefully it works now for you too!
Patti, I have a premier passport and also was not receiving communications. When I inquired, they told me to log into my Disney experience, under profile click “communication preferences” then click “privacy choices website.” This is apparently where you opt in for communications, somehow I had been “unsubscribed.” Hopefully it works now for you too!
I am subscribed to everything on there. I guess I will have to ask at guest relations next week when I am there. I did not think about it last week while I was in epcot.
Do we know if these purple merchandise products are going to be available for purchase outside of this event?! Also, how do I get in on these event notifications? I’m an annual passholder and I don’t remember seeing anything about this pop-up event!
Do you know if the potion purple merch will be available to purchase online?
Like the Rose Gold merch, it’ll probably pop up on shopDisney eventually, but even then, selection may be limited.
I hope they do some of these types is events at times when those of us with weekday jobs can attend the. It seems like all the passholder events are either during work hours like the toy story events and now this one we couldn’t attend. I get out of work at 5 and by the time I would have gotten to the park this would be ending.
That’s a great point. Disney Springs had Super Saturdays, but even that’s getting replaced with pop-up shopping experiences that may also fall during the weekday. Definitely worth an email or tweet to bring this to their attention.