According to Disney, they have already surpassed 10 million subscribers to their Disney+ streaming platform. 10 million subscribers was a milestone Wall Street analysts saw as important for Disney+ to reach… by the end of the year.

From the press release:

Disney+, the highly anticipated streaming service from The Walt Disney Company, has already reached a major milestone, achieving a remarkable 10 million sign-ups since launching.

Disney+ experienced some major technical glitches on launch day, with Disney pointing to overwhelming demand for the reason for the issues. According to Seeking Alpha, Disney has a five-year target of reaching 90 million subscribers, at which point rival Netflix is expected to have about 300 million.

Disney shares were up 3.34% at the time of writing, representing a stock price of $143.22.

According to a study cited by Variety, during the first 24 hours after its official Nov. 12 launch, the Disney+ mobile app for iOS and Android was downloaded 3.2 million times. Disney+ users worldwide collectively also spent 1.3 million hours streaming the service in the first 24 hours — more than the total viewing through Amazon Prime Video and Roku apps in the three countries where Disney+ is available.