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Universal Orlando Resort Surveying Guests About New, Modified Haunted House Experiences for Halloween 2020

Universal Orlando Resort emails surveys to visiting guests to find out about their theme park experiences. The resort uses the data from completed surveys to make changes when they’re necessary. We recently visited Universal Studios Florida and were invited to take this survey about their newly-debuted haunted houses. The survey asked us the following questions:

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Relationship to Universal Orlando Resort

The survey began with asking us about our relationship to the resort. It first asked us our age to identify whether or not a minor was taking the survey. Then the questions wanted to discover if this was an employee-related or annual passholder visit.

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Haunted House Experience

These next set of questions asked us to consider our haunted house experiences. They covered our expectations, the virtual line queue, and the haunted houses themselves. The two attraction options were Universal Monsters: The Bride of Frankenstein Lives and Revenge of the Tooth Fairy. These attractions were being tested during our visit at the theme park.

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Haunted House Interest

Next we received questions related to our interest in the haunted houses prior to our visit. They seem to address how important a role the haunted houses played in our visit. The survey also wants to know if we recently purchased annual passes. This could be asked to determine if the haunted houses played a role in the decision.

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Health and Safety Measures

The questions soon turned to our satisfaction with the measures Universal Orlando Resort have taken regarding the COVID-19 pandemic.

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Halloween Horror Nights

These questions asked us about our involvement and interest in Halloween Horror Nights at Universal Studios Florida.

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Demographics

The last section simply addressed our demographics. Most surveys include demographic questions so that companies can figure out who they’re reaching. Universal Orlando Resort is no different.

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That wraps up this survey about the haunted houses at Universal Orlando Resort. What do you think about the survey? Comment below to share your thoughts.

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