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Disney Files Patent for “Smart” Merchandise Displays

Disney has filed a patent for “smart fixtures supporting visual merchandise designers with remote monitoring, control, and reprogramming.”

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The abstract of the permit is as follows:

A merchandise fixture system networking a visual merchandise designer (VIVID) system with a plurality of merchandise fixtures (e.g., shelved structures, vending machines, kiosks, and the like) that are placed in brick and mortar stores and other physical facilities chosen so that consumers can view, use, and interact with the fixtures and the merchandise they are displaying. The merchandise fixtures are “smart” in that they include digital or electronic components that allow them to be monitored, controlled, and reprogrammed remotely using, for example, the VIVID system. The controlling and programming typically include operating a media output assembly that may include visual display devices, speakers, and lighting components, and digital media or content is provided by the VIVID system for use by the media output assembly to create a fixture with visual and audio outputs that attract consumers to the fixture and influence the attracted consumers to interact with and purchase merchandise.

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These “smart” merchandise displays will be integrated with digital elements such as lighting, audio, sensors, and more that turn the display into a “canvas for a visual merchandise designer.” Guests will be able to interact with these technologically-advanced merchandise displays in new ways and even purchase merchandise directly from them.

How do you feel about these smart merchandise displays? Let us know in the comments.

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C Nickel
C Nickel
2 months ago

“I’m watching you, Wazowski. Always watching. Always!” – Roz (Chapek)

Ronald Rose
Ronald Rose
2 months ago

Use the money to fix the rides not this crap. If I read the artwork correctly, I take 313 (the axe) swing it virtually to cut off 313 (the head) and 312 it virtually falls to the shelf below. Then I virtually put on the hat and I will look like Louise from Bob’s Burgers! Genius Disney! Genius!

Julie Gural
Julie Gural
2 months ago

What a ridiculous waste of resources. I’m sure that WDW ticket prices will increase to cover the cost of giving guests the privilege of “interacting” with the already pricey merchandise we can’t afford to buy anymore. The company is skimping on maintaining real rides so they can list “shopping” as an “attraction.” Walt must be turning in his grave.
I think I’ll bypass this experience.

Unsinkable Mongala Millie
Unsinkable Mongala Millie
2 months ago

“I know, we build rides that don’t operate. Now let’s make merch stalls that can glitch too.”