Walt Disney World is planning to install a large digital screen featuring artwork on International Drive in Orlando.
Records show Disney seeking approval from Orange County for the installation at 8050 International Drive on the Hollywood Plaza garage. A letter from Orange County dated April 2, 2021 approved the “Dynamic Art”, which allows Disney to now seek building permits.
Disney is partnering with Mitsubishi to install and maintain the art, which will be a ribbon-like digital screen facing I-4. Acomb Ostendorf & Associates of Winter Park is the project applicant and Hollywood Plaza Garage Realty owns the parking garage. Representatives with Disney, AOA, and Mitsubishi weren’t available for comment and Josh Wallack of Hollywood Plaza Garage Realty declined to comment when Orlando Business Journal (OBJ) reached out.
OBJ reports that construction is expected to last less than a year, with the digital installation turning on sometime in 2022. Disney will also take over a first-floor retail space in Hollywood Plaza.
Renderings of the display are “conceptual only” according to Orange County Senior Public Information Officer Despina McLaughlin. They do not necessarily reflect the eventual artwork. The rendering available shows an advertisement for Toy Story Land.
The display will weigh 114,671 pounds. It will be 30 feet high at its tallest point and 337 feet long. The cost could exceed $1 million.
The screen is approved through the I-Drive District Dynamic Art program, which allows large video screens on I-Drive as long as they are at least 600 feet away from I-4 and only on buildings exceeding two stories.
Source: Orlando Business Journal
finally something cheapact is doing beside new flooring displays.
Right in Universals back yard.
This looks to be along path between Uni’s main campus and Epic Universe. All of Universal’s customers taking internal transportation will be subjected to this.
Transportation between Universal’s current parks and the new one would logically follow Universal Blvd, not International Dr.
The accident rate will skyrocket in that area.
I remember seeing bright led-lit Disney trucks with Galaxy’s Edge art on the side loitering around Fun Spot back when they opened the land. I just laughed and laughed because they must have been hurting for $$$ if they were marketing to us at Fun Spot.
First the ugly pylon and now this?