The Jungle Cruise queue in Magic Kingdom has revealed several updates recently, with new props installed. We reported that references to the Society of Explorers and Adventurers (S.E.A.) were placed on the sides of boxes and crates in the queue, but these have now been surprisingly removed.


Previously, a logo for S.E.A. was painted on the sides of crates.



Now, these just show “Hightower Industries” and “Fragile” instead.


What do you think of this mysterious removal of the S.E.A. references? Let us know in the comments below.
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They probably went “Oh, people aren’t liking the changes. They must dislike this SEA logo, and not how we removed all the charm for sjw brownie points. Let’s remove the SEA logo, that’ll do er!”
Why was it removed? Did the woke mob say that it resembled a symbol used 60 years ago? If that’s the case, Disney needs to get a backbone or there will be nothing left.
I guess even pretend explorers from the West are too imperialistic for the sensitive crowd that runs Disney now.
“Hightower Industries” IS an S.E.A. reference. Harrison Hightower owns the Hotel Hightower, the Tokyo DisneySea version of the Tower of Terror. This seems like a more subtle take.
His company is not part of S.E.A., he is a member. The reference before was actually the letters S.E.A.
I can only guess that the Disney brass decided that something about these characters doesn’t work with the upcoming S.E.A. Disney+ series. Which makes no sense, I know.
Tokyo said Pay Us
I am so sick of all this WOKENESS
Not sure you even read the article? This is about how a reference to Disney parks lore got changed to a less obvious easter egg but it is still referencing the same thing. Specifically one of the members and the company they run.
SEA was a great unified themeing between park attractions and between parks themselves. That could easily have been developed into something bigger and more encompassing for advertising and new entertainment (A Disney + original show) Wasted opportunity.
A tie-in with the upcoming movie is what I’m thinking…
it’s not
My first thought when I read this was perhaps they don’t want to be associated with the “SEA Org”, which is the whole Scientology thing and could have bad connotations for some people.
You don’t change something to fit a show you know won’t be good
This is news huh
Should have stuck with SEA. Fun, imaginative and magical. I am sooooo ready to sell my 4 properties and spend my money elsewhere!!
Oh no, don’t sell…how will Disney survive?
You have 4″properties” at disnet? Lol, those timeshare scammers really saw you coming
Weird. I wonder what their plan is for the heavily S.E.A.-themed Jungle Navigation Co. Ltd. Skipper Cantina.
The heck are they doing? Why did they cover up the words??
This is still a S. E. A. reference, just a less obvious one. Harrison Hightower III was a member in good standing of the Society, and he is the focus of Tokyo Disneyland’s Tower of Terror. I think they were trying to make this a less obvious Easter egg.
His company is not part of S.E.A., only he is.
I’m sure, somehow, it’s racist. Smh.
Probably for the new movie
Something to do with the movie, I’ll bet. A tie in.