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CEO Bob Chapek Praises Park Pass Reservation System as ‘Backbone’ of Domestic Theme Parks

Today during the Goldman Sachs 30th Annual Communacopia Conference, Disney CEO Bob Chapek spoke about the theme parks. He praised the Park Pass reservation system instituted by the domestic parks upon reopening during the COVID-19 pandemic.

As he has mentioned before, the company saw the temporary closures as an opportunity to “reconceive the guest experience and increase return to the shareholders.” Chapek considers the reservation system the “backbone” of the operations and praised the increased yield it has produced.

While the reservations themselves do not turn over a profit, they allow the company to better allocate resources. By requiring every guest to have reservations, including Annual Passholders, Disney can know precisely how many people will be in each park each day. They use this information for a myriad of things, from Cast Member scheduling to food and beverage stock. With the “right mix of guests in the park,” Chapek said (referring to the mix of Passholders, Resort guests, and regular ticketed guests(, they can “control demand.”

Chapek specifically mentioned Passholder programs, noting that by rebooting the programs at both domestic parks to incorporate reservations, it allows them to know “who comes on what day.”

As Chapek has confirmed before, the Park Pass reservation system is here to stay.

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mis
mis
28 days ago

half the magic for twice the price. the new cheapact business model for sure.

Chuck Hess
Chuck Hess
28 days ago

I’m glad it’s profitable for Chapek. It’s just another example of his “Remove the Magic!” Campaign.

Rebekah Dorr
Rebekah Dorr
28 days ago

The Chapek era continues to suck

Carlos Ojeda
Carlos Ojeda
28 days ago

Lol worst system ever I just stop been a anual pass holder for more than 12 years and paying $4200 a year because instead of taking care of the passholders and the employees they have taken away all perks raising the prices and taken aways photo pass and even water parks because they want to make more money ndbcharge $100 dollars for each one that’s called been greedy!! Universal Orlando has never done that instead they have taken care of there annual pass holders and added perks not take it away very disappointed for loyal pass holders !! After pandemic… Read more »

Papa Palpatine
Papa Palpatine
27 days ago
Reply to  Carlos Ojeda

After being a WDW pass holder for years we finally had enough and went to UO… What a difference! UO has been better on every single front than Disney and I will never, ever, step foot on a Disney piece of property again (even cancelled the cruise).

Lewis
Lewis
28 days ago

Lol he’s praising himself with the only one good thing he’s done for the parks.

Peter A Hapeman
Peter A Hapeman
28 days ago

Haven’t been since this has been in place, but it is a terrible addition to vacation. Having to pre-schedule your daily plans is not what vacations are supposed to be about. Yuck. Get rid of this. Stop adding to the reasons to not to choose Disney as a destination.

Ralph
Ralph
28 days ago

Just awful.

Marcus
Marcus
28 days ago

Waiting on the new book to come out titled, “Bob Chapek and the decline of Disney”.

Brian
Brian
28 days ago

Though passholders can know who comes in what day. Out of state passholders can still be blacked out of the park of their choice from capacity issues. If course the can park hop, but it should be as simple as pick a park and just go to the park. I hope it’s still that simple

stottiecake
stottiecake
28 days ago

booo!

tru-blu
tru-blu
28 days ago

Can we actually get this man out of this office?! He’s one more strike away from destroying everything as we know it.

Bigal
Bigal
28 days ago

Notice how nowhere does he address what the guests think, only what advantage the park reservation system benefits the shareholders and his bottom line… that’s seriously telling

Jason
Jason
28 days ago

Don’t pretend you are all outraged when you continue to pay lots of money on annual passes, continue to patron all the restaurants, and continue to encourage family vacations to WDW. You keep paying, so there is zero reason for Chapek to back off.

Chris
Chris
28 days ago
Reply to  Jason

Psst…so, this just happened, so unless said person has been to the park in the last month, they haven’t paid any more money to the park. The next year will be telling when AP renewals are up, vacations without stimulus checks are being planned, as well as the decline of the Disney brand which is already a bit tarnished with a vaccine mandate, a cast member strike, at least one talent lawsuit (black widow), all happening on chapeks watch within the last three months. All this on top of what was once free, now costs money-(magic bands, lightning lanes, magical… Read more »

OOF
OOF
28 days ago

how to tell if this is true or not
is chepek saying it then it’s a lie

Hasnain
Hasnain
28 days ago

It’s all getting too complicated… not my idea of a vacation.

Let’s see how long this stays if others feel as I do and start spending our vacation dollars elsewhere — I know we already have.

Jose
Jose
28 days ago

The man is completely deaf to his “guests”. He just doesn’t get it. Even profit has a cost and its the diminishment of your brand and the franchise, which are your most valuable asset. Walt Disney and Michael Eisner understood this concept. The man is myopic!!

Al Carney
Al Carney
28 days ago

Just returned from a week in Kissimmee. I must say we spent 2 days at Universal and 3 at WDW. The 2 days were so much better then the 3. We are passholders at both and I have to say WDW was a bummer from what we are used to. The prices have shot way up at WDW I mean when 2 people have lunch and the cost is over $100.00 that is just wrong. I believe that Chapek no longer wants the parks to be available to the average US Family as is evident with the 4 club 33s… Read more »

Bernie
Bernie
28 days ago

“reconceive the guest experience and increase return to the shareholders.”

Chapek is doing what too many CEOs do: focusing on the next fiscal quarter at the expense of long term returns (which won’t matter to him or his compensation).

Note he’s saying “reconceive” the guest experience, not improve it.

I detest the park reservation system. It’s a pain in the rear end for guests. But what does Chapek care? It does nothing but good things for his bonus.

2021. The year Disney used a pandemic to “reconceive” its relationship with its guests.

Sean
Sean
28 days ago

He looks like a live action Toy Story’s Mr. Potato Head in a suit. The AA on Midway Mania would run this company better – including when it wasn’t turned on.

Chris
Chris
28 days ago

Congrats bob. You’ve officially turned Disney into six flags. the “backbone” arguement is tepid at best, and it doesn’t have to be the “backbone”