A new era of sponsorship has begun at the Tomorrowland Transit Authority PeopleMover in the Magic Kingdom.

Enterprise Rent-A-Car has taken over sponsorship of the attraction, replacing Alamo. Both companies are owned by Enterprise Holdings, Inc.

In addition to the signage in front of the attraction and on the entrance sign, the Enterprise logo also appears on the exit ramp.

The company is poised to have an even bigger presence at Tomorrowland in the near future, as they have also been announced to be the sponsor of TRON Lightcycle / Run, which is currently under construction.

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Matthew Soberman