Post has announced details about their three Disney 100 Years of Wonder cereals, including limited edition cereal boxes, which are already arriving at grocery stores.
First up is an open-edition fruity cereal featuring Mickey Mouse-shaped cereal pieces. The silvery box features various Disney characters, like Mickey, Elsa, Simba, Stitch, and Tiana. This one will be available as-is throughout the year.
The confetti cake cereal first comes in a Mickey Mouse Club box, but will have updated limited edition packaging throughout the year celebrating three different Disney and Pixar characters.
We found both of the above cereals in Walmart this week.
A special edition version of the confetti cake cereal comes in a Mickey Mouse-themed collector’s metal tin. Inside the tin is a retro cardboard cereal box inspired by Post and Disney’s first collaboration on Post Toasties in 1943. This cereal with the metal tin will retail for $40.
“Post Consumer Brands is honored to join in the celebration of Disney100 alongside other manufacturers creating unique offerings this year,” said Logan Sohn, Senior Brand Manager at Post Consumer Brands. “We are inspired by Disney and the wonder they’ve unlocked for consumers over the past 100 years, and we hope these themed cereal offerings help bring the celebration to life at the breakfast table.”
The cereals will be available at most major grocery stores.