Disney+ lost 2.4 million subscribers in the last three months of 2022, the streaming service’s first drop since it launched in November 2019.
The average monthly revenue per paid subscriber for domestic Disney+ decreased from $6.10 to $5.95, driven by a higher mix of subscribers to multi-product offerings, partially offset by an increase in retail pricing, according to Disney’s report. Last week, it was reported that the Walt Disney Company is exploring selling some films and TV shows to rival media outlets so they can earn more money from their giant content library.
“Encanto” on Disney+ topped Nielsen’s list of streaming movies last year. Check out our list of everything new coming to Disney+ this year.
According to Deadline, there was a 3.8 million subscriber drop for Disney+ Hotstar (India and parts of Southeast Asia) alone, while Disney+, Hulu, and ESPN+ gained subscribers in the U.S. and Canada.
For the latest Disney Parks news and info, follow WDW News Today on Twitter, Facebook, and Instagram.
2 thoughts on “Disney+ Subscriber Count Drops for First Time Since 2019 Launch”
They aren’t adding anything for long periods of time what do they expect. I’m guessing they’re treating this like they run their parks, let people not buy into anything during their off season and see the count raise again once content like Mandalorian comes out (March 13)
I expect more to drop with the latest from the Proud Family: Louder and Prouder. Just read reviews on IMDB to get a clue. Disney Adults are the ones paying in the parks and streaming, and are not keen on what was just revamped. How they can cancel Splash Mountain and then turn around and put that out is mind blowing hypocrisy.