After initially reneging on a previously anticipated August 18 release date, Disney Lorcana has now released at Walt Disney World this morning, August 28.
Disney Lorcana Arrives at Walt Disney World
The merchandise release is taking place at World of Disney in Disney Springs.
Limits are in place due to the scarcity and popularity of this new trading card game. Only two gift sets and any combination of two starter decks per guest, per day are allowed. There are no holds, phone orders, or home shipments provided, returns and exchanges will not be processed, and as we previously reported, no discounts (or coupons) are being accepted.
Just past 9 a.m. ET, a designated queue already began accumulating guests.
By 9:30 a.m., the lineup intensified.
While waiting, laminated guides to purchase restrictions, available products, and basic information on Disney Lorcana was distributed for people to study. The starter decks are being sold for $16.99 each, while the gift set is being sold for $29.99.
At this point in the day, the line moved fairly swiftly, and we were already inside the store well before 10 a.m.
Stacks of gift sets and starter decks adorned this table behind the cashier station.
Here they are — all of the products available at World of Disney for Disney Lorcana: The First Chapter — Sapphire & Steel above, with Amber & Amethyst below.
Emerald & Ruby next.
Finally, the gift set, including two oversized foil cards, four booster packs, two tracker tokens, and two playable foil cards.
Here are all of the starter decks placed together, followed by an assortment of images showcasing everything we picked up this morning.
Difficult Choices for Local Stores & Mass Market Embargo Violations
Outside of the parks, Disney Lorcana stock allocation concerns have left Friendly Local Game Stores (FLGS) with challenging decisions to make ahead of the release.
One of our writers attended a FLGS Learn To Play release at Dragon Fire Games in Lynchburg, Virginia. The event was sold out, and the owner, Evan Garrett, decided to sell his entire stock allocation at MSRP, using a raffle drawing for event attendees to choose one additional item from his small allocation and up to 12 booster packs.
“I chose to sell [our Lorcana stock] at MSRP because I wanted to grow the community here for gameplay,” said Garrett.
Selling at the highest price point might create a short term benefit, but long-term it would prevent the people who want to play the game from playing the game, and if this game is to succeed, it needs players playing the game!
The high market values of the limited Lorcana stock have led other shops to go in a different direction. MSRP for a Gift Set, for example, is $29.99; as of the writing of this article, TCGPlayer.com has the market value of that same set for $61.50, more than double its MSRP.
Some FLGS owners have defended their decisions to price their Lorcana stock competitively with online resellers, citing that the shop making the money instead of the resellers keeps their brick and mortar doors open and provides a space in the long term for players to play. Still, others have broken down multipacks to sell individual boosters from within these sets to ensure players have enough cards to participate.
When Ravensburger chose to give the game first to local game shops August 18, it withheld Lorcana stock from mass markets such as Target, Walmart, and Best Buy; however, to hit shelves on September 1, shipments to these big box retailers have to arrive prior to that date so they may be stocked. Whether intentional or not, Florida, Idaho, North Carolina, South Carolina, and Louisiana have Disney Lorcana product for sale at big box stores.
Lorcana: The First Chapter starter decks and booster packs were spotted at a South Carolina Walmart store. The booster packs (MSRP $5.99) were being sold for $7, and the starter decks (MSRP $16.99) were being sold for $20 each.
In addition to releasing several days before the approved September 1 date, the image from BSquared24 on X above shows the gift set price below the product as $34.98 in Ruston, Louisiana. This is a markup from the MSRP of $29.99.
Are you hoping to begin a Disney Lorcana collection? Let us know in the comments.
Learn to play this exciting new game with us in the video above, or, if you’re interested in following the narrative of the game, Ravensburger has released a teaser video for the story.