Disney has announced a first-of-its-kind partnership with TikTok to celebrate the 100th anniversary of the Walt Disney Company.
Read the full press release below.
Beginning Monday, October 16, in honor of The Walt Disney Company’s 100th anniversary, Disney will offer fans a unique, interactive experience on TikTok where stories, magic, and memories come together. Fans will be able to watch videos from across Disney’s brands, create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” to win unique profile frames to express their fandom.
“For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok,” says Asad Ayaz, Chief Brand Officer of The Walt Disney Company. “With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
Nicole Iacopetti, Global Head of Content, TikTok, adds, “The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands. We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else. We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favorite content.”
With more than 48 Disney handles participating, the four-week activation will be live in 24 regions around the world, highlighting the breadth of content from The Walt Disney Company. Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and beyond can expect daily reminders of why they connected with their favorite characters, franchises, movies, and Disney memories.
Whether they celebrate legacy films, heroes from the #marvel universe (277 billion views) or newer classics like #encanto (31.8 billion views), Disney fans come to TikTok to connect and create entertaining, insightful videos that make the shared Disney experience on TikTok special. The creativity of Disney’s brands is beloved by more than 150 million followers of Disney-operated TikTok accounts, who tune in can’t-miss moments on @espn, exciting first looks from @disneyparks, educational content from @natgeo, and much more.
In addition, TikTok is curating a special Disney100 Playlist for our community featuring some of the most popular hits from the Disney catalog, including songs from Walt Disney Animation Studios classics such as Cinderella and The Lion King, in addition to the studio’s upcoming feature film Wish, alongside hits from Pixar Animation Studios’ Toy Story franchise and Disney Branded Television’s High School Musical franchise, among others.
Disney is a culture driver on TikTok, entertaining audiences, engaging sports fans with short-form video spotlighting all the game action on ESPN, and connecting communities at large. To help brands stay on the pulse of the most impactful moments on the platform, Disney will also become a TikTok Pulse Premiere publisher, allowing advertisers to deliver ads adjacent to some of the most premium entertainment and sports content in the world only from Disney on TikTok’s For You feed.
See a video preview here.