The “Inside Out 2” teaser trailer garnered 157 million views in 24 hours, making it the biggest animated trailer launch in Disney history, the company announced on Friday.
The “Inside Out 2” trailer was released on Thursday. 78 million of its initial 157 million views were on TikTok. A different Disney sequel, “Frozen 2,” previously held the record for the company’s biggest animated trailer launch.
The “Inside Out 2” trailer brought viewers back into the mind of Riley and introduced a new emotion — Anxiety. More emotions — Envy, Ennui, and Embarrassment — were featured in the new “Inside Out 2” poster.
“Inside Out 2” is directed by Kelsey Mann, who is making her feature directorial debut after previously working in the animation department on Pixar films such as “Onward,” “The Good Dinosaur,” and “Monsters University” as a story supervisor. The film is written by Meg LeFauve, who also penned the screenplay for the original movie.
Amy Poehler, Phyllis Smith, and Lewis Black reprise their roles as Joy, Sadness, and Anger, respectively. Tony Hale will replace Bill Hader as Fear while Liza Lapira will replace Mindy Kaling as Disgust. Maya Hawke, perhaps best known for her role as Robin Buckley in the Netflix series “Stranger Things,” will voice Anxiety.
Read the press release from Disney about the trailer launch below.
‘Inside Out 2’ Garners Biggest Animated Trailer Launch in Disney History
On Thursday, Disney and Pixar debuted the first look at the highly anticipated Inside Out 2, and excitement over the new film was felt everywhere.
The first look at the sequel to the 2015 blockbuster was the biggest animated trailer launch in Disney history. The trailer—which brings viewers back into the mind of the now teenage Riley as her emotions try to keep up with her new feelings—garnered 157 million views in 24 hours. The previous record holder was 2019’s Frozen 2.
“We are thrilled so many people have tuned in to check out the new trailer for Inside Out 2,” said Pete Docter, Chief Creative Officer of Pixar. “When the first film came out, we knew that by telling a story where we could see our emotions—those little voices inside your head—there would be so much more to explore than we could possibly fit into one film.”
Docter added that director Kelsey Mann and team “have done such a great job with Inside Out 2, expanding the world and introducing new emotions that we’re very anxious for audiences to discover.”
“We couldn’t be more grateful to see the kind of response the trailer has received so far,” he said. “Thank you to all who have checked it out — we can’t wait for everyone to see the film when it comes to theaters next summer.”
The film was especially a big hit on TikTok bringing in 78 million views on the social media platform in the past day. Disney announced a first-of-its-kind content hub with TikTok last month to celebrate Disney’s 100th anniversary.
Undoubtedly, one of the reasons that Inside Out 2 was so popular was due to the introduction of the brand-new emotion, Anxiety.
The frazzled, but lovable orange emotion—who is voiced by Maya Hawke—will join Amy Poehler as Joy, Phyllis Smith as Sadness, Lewis Black as Anger, Tony Hale as Fear, and Liza Lapira as Disgust.
Disney and Pixar’s Inside Out 2 releases exclusively in theaters on June 14, 2024.
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