The new Vineyard Vines store at Disney Springs opened this weekend. Vineyard Vines announced the new location in January and signage went up the next month.

Vineyard Vines at Disney Springs

Vineyard Vines has taken over the storefront between Under Armour and L’Occitane en Provence in the Town Center of Disney Springs. The brand is known for their pink whale logo, which is prominently displayed at the top of the building.

The pink whale is on the welcome mat, too.

Inside, Vineyard Vines has white walls and wood floors. The cash wrap and wall behind are designed to look like the deck of a ship. “Vineyard Vines” and “Lake Buena Vista, FL” are on the front of the counter.

The white walls feature whale motifs.

Vineyard Vines offers preppy clothing for adults, kids, and pets.

As explained by this sign on the wall, Vineyard Vines was founded by brothers Shep and Ian Murray in Martha’s Vineyard in 1998. They now have over 100 locations.

There are dressing rooms in the store for guests to try on clothes.

They are currently hosting the Sun & Savings Event with 30% off swimwear, tees, dresses, polos, and select shorts. There is an additional 30% off sale styles.

A large pink whale statue hangs in one window.

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