New Ashley Eckstein ‘Alice in Wonderland’ Collection at Walt Disney World

Bryce B.

Updated on:

Collage of Alice in Wonderland-themed items: a floral blouse, a decorative heart with an Alice figurine, and a water bottle with an image of Alice.

New Ashley Eckstein ‘Alice in Wonderland’ Collection at Walt Disney World

Ashley Eckstein has designed a new collection for the United Kingdom Pavilion at EPCOT, which includes apparel and tea sets inspired by “Alice in Wonderland.”

‘Alice in Wonderland’ Ashley Eckstein Collection

A mannequin in a floral shirt sits on a display stand in a clothing store. People shop around shelves filled with similar floral items.

Eckstein, the original voice of Ahsoka from the “Star Wars” franchise and founder of Her Universe, has designed a new collection celebrating “Alice in Wonderland.” The new items can be found in the Lords and Ladies shop, just off the garden in the U.K. Pavilion.

Ruffle Sleeve Blue Shirt – $34.99

Light blue ruffle-sleeve shirt with a "Courage & Kindness" text, embroidered princess on the pocket, and Disney branding displayed on a hanger.

This blue shirt features Alice on the front pocket and two of the talking flowers peeking out from inside. “Curiouser and Curiouser” is embroidered along the neckline in gray thread. The cutoff sleeves are ruffled and match the ruffles around the frocket.

Light blue shirt with "Curiouser and curiouser" text. Features illustrations of flowers and a girl with blonde hair on the ruffled pocket.

The flowers are also embroidered onto the shirt. The sleeves are ruffled.

Ornament – $26.99

A hand holds a decorative ornament featuring a figure of a girl in a blue dress surrounded by flowers, displayed in a store.

This ornament features Alice and the same two flowers from the shirt above. Alice is in the center of the wreath holding an orange-pink tea cup. The wreath also has four other sculpted roses and small white flowers.

Hand holding a decorative wreath ornament featuring a yellow and blue figurine inside, displayed on a shelf with other floral ornaments.

The back of the ornament is plain with a simple green hoop and a view of Alice from behind.

Reversible Bucket Hat – $34.99

This light blue reversible bucket hat, part of the Alice in Wonderland merchandise collection, features a whimsical cartoon character surrounded by delightful flowers.

The same image from the ruffle-sleeve shirt is also on this reversible bucket hat. This side of the hat is light blue with a screen-printed image of Alice and the two talking flowers.

A hand holds a floral-patterned bucket hat, reminiscent of Alice in Wonderland merchandise, against a display with folded clothes and accessories in the background.

The reverse side of the hat is dark navy with an all-over pattern. The navy background is so dark it’s almost black. There are images of Alice, different flowers from the movie, and tiny bread-and-butterflies.

Water Bottle – $29.99

A person holds a transparent water bottle with a blue handle, featuring an illustration of a girl surrounded by flowers and the text "Alice in Two Dream" and "United Kingdom.

This water bottle features the same artwork as the ruffle-sleeve shirt and bucket hat. Alice is on the front of the clear bottle surrounded by flowers and butterflies. Around her are “Alice In Wonderland” and “United Kingdom,” written in a blue script font.

A person holds a transparent water bottle with a blue and white lid, decorated with floral patterns.

The back of the bottle sports a repeating flower pattern. At the bottom of the bottle is Ashley Eckstein’s signature. The bottle also has a fold-out straw.

A close-up of a plastic water bottle with a blue and white lid, featuring a pop-up straw against a yellow and white painted background.

The top of the bottle features a pull-up straw spout. This helps prevent leaks and keeps your straw clean. The blue section of the top is more rubbery than the white so you could easily use a carabiner to attach this bottle to a bag.

A person holds a transparent plastic bottle with a colorful floral design and a detachable white and blue lid.

The top screws on and the opening of the bottle is wide, making it easier to put ice or fruit inside.

Long Dress – $49.99

A floral print dress displayed on a hanger in a lighted showcase. The dress has short sleeves and a fitted bodice with a full skirt.

This long dress features the same design seen on the reversible bucket hat. The dress hits just below the knees and has elastic features around the bust. There is also some layering near the hem of the dress.

A person holds a dress with a colorful floral pattern, hung on clear plastic hangers.

Here is a closer look at the repeating design of the dress. There is also elastic in the sleeves to help hold them in place.

Peter Pan Collar Blouse – $39.99

Floral print blouse with a ruffled collar displayed on a hanger in a lit alcove.

This blouse is whimsical, with small lace ruffles around the sleeves, a Peter Pan collar, and pleats down the front. The design is the same as we have seen on other items. However, instead of the navy background, this is white, which allows the pattern to pop even more. A black ribbon is tied at the collar of the shirt.

Disney-themed dress with a floral and character print featuring pastel colors, hanging on a clear hanger.

Here is a closer look at the details on the blouse.

Tank Top – $34.99

White sleeveless shirt with an "Alice in Wonderland" design, featuring an illustrated Alice surrounded by flowers, is on display next to a rack of hats. This charming piece adds a touch of magic to your wardrobe, perfect for any Walt Disney World enthusiast seeking unique merchandise.

“Alice in Wonderland” by Ashley Eckstein also has a tank top with the same image found on the reversible bucket hat and water bottle. Alice sits proudly in the center of the shirt. There are two talking flowers next to her. Behind them is a silhouette of the United Kingdom Pavilion.

A white tank top with blue trim featuring an illustration of Alice from "Alice in Wonderland," surrounded by flowers—a perfect addition to your Disney Merchandise collection.

Three flowers are hanging from Alice’s name at the top.

White and light blue tank tops on hangers in a store, placed next to a display of hats with whimsical cartoon designs, evoke a touch of Alice in Wonderland magic.

The back of the tank top is a pale blue with a darker blue ribbing on the seams.

Socks – $19.99

A hand holds a pair of socks with a floral and character design, near clothing with similar motifs.

There were two pairs of socks released as part of the new collection. The first pair we spotted matches the design of Alice and the flowers as seen on the tank top. The socks are pale blue with white details. The top of the socks feature a white ruffle.

A hand holds a blue sock with a cartoon girl and flowers design. The sock has a white lace trim at the top. Clothing is visible in the background.

Here is a closer look at the design of Alice on the sock. Some details are lost, but the characters are still recognizable.

A hand holds a light blue embroidered cloth adorned with the text "Alice in Wonderland United Kingdom," a charming piece of merchandise reminiscent of Walt Disney World's enchanting allure.

The bottom of the sock says, “Alice in Wonderland” and “United Kingdom.”

Hand holding a pair of navy blue socks with a floral pattern, displayed in a store setting.

There is also a pair of darker socks available. The navy socks feature the same design as the long dress and bucket hat, with a white ruffle at the ankle.

Zip-Up Hoodie

A navy blue hooded sweatshirt with a floral embroidery design hanging on a rack alongside floral-patterned clothing.

The zip-up hoodie in this collection is navy.

Close-up of a navy blue hoodie with an embroidered floral design and arrows. The text on the arrows reads "Up," "Down," "Back," "Yonder," "This Way," and "That Way.

On the front left breast, there are the confusing directional signs of Wonderland surrounded by talking flowers and the bread-and-butterfly.

Close-up of a navy hoodie with a flower-themed pendant zipper. The left side features an embroidered design with flowers and the words "Up Back Yonder This Way That Way.

The zipper pull is the head of the light blue flower, which pops against the navy hoodie.

A navy hoodie with "Alice in Wonderland" text and character graphic on the back is displayed next to floral-patterned clothing on a rack.

The back of the hoodie features the same design seen on the tank top.

A person holding a blue jacket with a floral and character print lining, displayed on a clothing rack with similar jackets on hangers.

Inside the hood, you will find the same navy pattern from the dress and reversible bucket hat.

Tea Set – $59.99

Two ceramic teacups shaped like flowers, one blue and one pink, each on a green leaf-shaped saucer. Reminiscent of Alice in Wonderland, a small stick figure decoration rests in the blue cup.

In true Wonderland fashion, a tea set is also available. There are two flower mugs with matching green leaf saucers and one Alice stirring spoon. There is a blue and pink tea cup in this set.

A hand holding a green ceramic dish with an embossed leaf pattern, reminiscent of Alice in Wonderland, is displayed indoors.

The green leaf tea saucer features a swirling design and a divot to hold your cup in place.

A hand holding a white spoon adorned with an animated girl reminiscent of Alice in Wonderland graces the scene, set against a backdrop of floral-patterned clothing and ceramic items.

The tiny ceramic spoon is white and features an image of Alice.

Tea Pot – $44.99

This charming teapot features a whimsical cartoon character reminiscent of "Alice in Wonderland" on top, making it a delightful piece of merchandise for fans and collectors alike.

The final item released in the Ashley Eckstein “Alice in Wonderland” Collection is, of course, a teapot. Alice sits atop the teapot in her light blue dress and white apron. The teapot itself is a giant rose.

The handle and base look like green leaves.

Close-up of a hand holding a red ceramic teapot featuring a whimsical cartoon butterfly design, reminiscent of Alice in Wonderland merchandise.

The bread-and-butterfly is featured at the bottom of the teapot.

In a store brimming with wonders, a person holds a large, rose-shaped mug adorned with floral designs reminiscent of Alice in Wonderland merchandise. Shelves overflow with enchanting items, echoing the whimsical charm of Walt Disney World.

On the opposite side, we see the head flower from “Alice in Wonderland” smiling.

A ceramic container shaped like a figure in a blue and white dress, reminiscent of Alice in Wonderland, is held in a hand inside a store with shelves of merchandise in the background.

Here is a closer look at Alice as the top of the teapot. She is made of ceramic.

Hair Accessories Set – $16.99

A hand holds a package with a blue hair bow adorned by an Alice in Wonderland cartoon character. The background showcases fabric with a floral pattern, adding whimsical charm.

This set includes two scrunchies. The first is light blue with a large blue bow attached to it. The bow has white ruffles around its edge.

A light blue bow with a ruffled white edge showcases a pin of an animated character reminiscent of Alice in Wonderland at the center. It is elegantly displayed alongside a dark patterned fabric.

A charm of Alice is in the center of the bow.

Close-up of a Disney-themed scrunchie featuring Alice in Wonderland floral and character designs, held by a hand adorned with rings. A white tag displays brand and size information.

The second charm is dark blue with an all-over pattern of flowers and Alice.

Backpack – $78

A colorful backpack featuring floral designs and an Alice in Wonderland character illustration on the flap, displayed on a store shelf, inspired by Ashley Eckstein's whimsical style.

The same floral pattern is across this dark blue backpack. The flowers are mostly pink and blue.

Close-up of a bag with a floral design depicting Alice in Wonderland, featuring a girl in a blue dress surrounded by various colorful flowers and butterflies.

The flap over the bag’s main compartment is light blue with white ruffles. Alice is pictured in the center with flowers around her. A rocking horsefly and bread-and-butterfly are also pictured.

A floral-patterned bag with dark straps is held by a person. The bag, reminiscent of Alice in Wonderland, features illustrations of a girl with an umbrella among the flowers. Another person is walking in the background, creating a whimsical scene.

It has dark blue adjustable pleather straps and a top carry handle.

The interior lining is solid blue. It has a small zip pocket inside. The main compartment is secured with a drawstring.

Purse – $75

This crossbody purse is inspired by the blue and pink flowers Alice encounters. Both flowers have yellow around their “faces” and black detailing.

On one side is the blue flower, with its eyes scrunched up.

A hand holding a whimsical backpack with a cartoon face design, reminiscent of Alice in Wonderland, featuring vibrant pink and yellow colors, resting playfully on a shelf.

The other side is the pink flower, with its eyes open and mouth smiling. The facial features are embroidered on the flowers, which are giant patches on the sides of a green purse.

A close-up of a hand holding a green strap with a black, leaf-like pattern evokes the whimsical essence of "Alice in Wonderland." The background is tastefully blurred, highlighting clothing items that resonate with Ashley Eckstein's vibrant style.

The green strap has a black leaf-like pattern. It’s adjustable with a metal buckle.

A green bag with a zipper pull showcasing an illustration of a blonde girl, reminiscent of Alice in Wonderland, with a blue headband, smiling with her hands under her chin.

The zipper pull is a pleather Alice charm.

A hand holding an open green wallet with a zipper compartment, intriguingly nestled inside a pink purse, evokes a whimsical touch reminiscent of Alice in Wonderland.

The interior lining is solid green. It has an extra zip pocket inside.

Ear Headband – $35

The green headband, adorned with a large bow featuring leaf patterns and a golden character, is reminiscent of Alice in Wonderland. It’s flanked by charming animal faces on pink and gray ears. In the background, shelves brim with various whimsical items.

The ear headband matches the purse with padded ears resembling the pink and blue flowers. The headband itself is covered in green silk with non-slip green velour inside.

Unlike the purse, all the details of the flowers on the ear headband are screen-printed.

Green headband with a large bow featuring a cartoon character reminiscent of Alice in Wonderland, sporting blonde hair. The whimsical character is surrounded by leafy designs. This enchanting accessory, available in store, might even catch Ashley Eckstein's eye.

The puffy green bow in the center has the same leaf-like pattern as the purse strap. An enamel Alice charm sits in the center of the bow.

A hand holds a headband adorned with green leaves and flower-shaped decorations inscribed with "Alice in Wonderland United Kingdom," all displayed in a store setting inspired by the whimsical style of Ashley Eckstein.

There are large green leaves on the backs of the ears. “Alice in Wonderland” and “United Kingdom” are also printed on the back of the pink ear.

Close-up of a decorative item featuring a playful cartoon butterfly and green leaves on a white background, reminiscent of the whimsical charm found in Alice in Wonderland.

A bread-and-butterfly is on the back of the blue ear.

Cropped Blouse – $49.99

A black button-up shirt with colorful floral and cat designs reminiscent of Alice in Wonderland Merchandise hangs elegantly on a clothing rack.

We also spotted this Cheshire Cat cropped blouse in Star Traders in Magic Kingdom. It is not part of the Ashley Eckstein collection, but it complements some of her designs.

A colorful, floral-patterned black short-sleeve shirt reminiscent of an Alice in Wonderland adventure hangs on a rack.

The back of the crop top features the same design pattern as the front, and the seams of this black shirt are white for contrast.

Will you be purchasing any of the new “Alice in Wonderland” merchandise from the parks? Let us know in the comments below and on social media.

For the latest Disney Parks news and info, follow WDW News Today on TwitterFacebook, and Instagram.