Artist’s rendering of Universal’s Epic Universe theme park surrounded by trees, featuring various attractions, pools, buildings, a roller coaster, and fireworks in the sky.

VIDEO: First Look at Epic Universe Super Bowl Ad

Jamie Rowland

In a post on X, Universal Orlando Resort has released a first look at its Epic Universe Ad to be aired during this Sunday’s Super Bowl.

The ad begins with a mom stating “let’s just get a closer look” to her family before walking through the portal to The Wizarding World of Harry Potter – Ministry of Magic. The ad then continues by following the family as they experience “five immersive worlds” in “one amazing theme park.”

Artist's conceptual rendering of Epic Universe, featuring roller coasters and water attractions amidst colorful buildings and trees, under a sky lit by fireworks, as seen in the Super Bowl ad.

Universal Epic Universe opens to guests on May 22, 2025. It is rumored that park operation team members are taking control of the park as early as next week in preparation for opening day.

Are you planning a trip to Epic Universe? Let us know in the comments!

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