Super Nintendo World store interior with colorful merchandise, bright lighting, and a large sign on the back wall.

PHOTOS, VIDEO: Universal Studios Store Expansion With Super Nintendo World and Harry Potter Opens at CityWalk Orlando

Shannen Ace

The expansion to the Universal Studios Store in Universal CityWalk Orlando has opened with a new Super Nintendo World section and a larger section dedicated to The Wizarding World of Harry Potter.

Super Nintendo World

A colorful storefront with cartoon characters, blue walls, and a Moe’s restaurant sign in an outdoor shopping area.

The store now takes up the entire first-floor space next to the Universal Cinemark. The Cinnabon and Quiet Flight Surf Shop, previously located next to the movie theater, closed a year ago. The new facade was completed over the past several months, with Super Nintendo World decorations added this week.

Storefront with a red-brick design and "POW" sign, displaying colorful clothing and Mario-themed merchandise inside.

Tarps are gone from the windows, revealing mannequins and boxes displaying Super Nintendo World merchandise. The world is part of the new Epic Universe theme park, officially opening on May 22.

People stand outside the Super Nintendo World store with bright signs featuring Mario and Donkey Kong characters.

A red “Super Nintendo World” sign hangs over the entrance to the new part of the Universal Studios Store.

Super Nintendo World store interior with colorful merchandise, bright lighting, and a large sign on the back wall.

The interior blends the architectural styles of the pre-existing Universal Studios Store and Super Nintendo World, particularly Peach’s Castle. There is a checkerboard floor around the check-out counter. White pillars with gold trim hold up a round white ceiling.

Colorful “Super Nintendo World” sign with a Mario-themed backdrop behind a row of counters inside a building.

A mural behind the counter shows Peach’s Castle and other Mushroom Kingdom elements. A glowing “Super Nintendo World” sign is in the center.

Colorful Super Mario-themed store with people shopping and large green pipes and Mario statues hanging from the ceiling.

The shelves are painted red and blue. The boxes showcasing select merchandise feature a diamond pattern. Green warp pipes stick out of the blue ceiling.

A display of Nintendo World shirts, mugs, and hats inside a brightly lit store with a red border and cloud backdrop.

The Super Nintendo World merchandise available includes items that were already released at Universal Orlando Resort, including items from Epic Universe.

A circular green frame on the ceiling encircles an image of a colorful castle and village scene inside.

Looking straight up into the warp pipes will reveal images of Super Nintendo World. Peach’s Castle, the world’s entrance, is shown at the top of a staircase.

Colorful Super Mario-themed diorama viewed through a circular green frame, featuring blocky hills and characters.

Another pipe shows off Mt. Beanpole and part of Yoshi’s Adventure, one of the rides in Super Nintendo World. In the background is Donkey Kong Country.

A colorful store displays Nintendo-themed merchandise with Mario, Luigi, and Donkey Kong designs; shoppers browse and take photos.

Green pipes on the ground hold plush. More Mushroom Kingdom murals are behind the built-in shelves.

The columns of the space also resemble warp pipes. They are painted red, yellow, and green.

Super Nintendo World takes up the bulk of the expansion, facing the floor-to-ceiling windows.

Treats Room

Colorful, spacious store interior with merchandise displays, shoppers, and large green and yellow columns.

Next to the Super Nintendo World section is a small area dedicated to sweet treats and other select Universal merchandise items.

Universal Studios Florida gift shop interior with shelves of merchandise and a large sign reading “Universal Studios Florida.”

This room loses the Super Nintendo World color scheme, instead opting for the standard blue and silver of the rest of the Universal Studios Store. The tile floor is blue and white with a speckled design.

Universal Studios Florida sign above blue counters with registers inside a modern retail store.

There’s another check-out counter with the Universal Studios Florida globe logo behind it. The edge of its silver frame glows.

People shop in a colorful store with plush toys, shirts, and souvenirs on display. One person uses a mobility scooter.

The merchandise in this area includes Simpsons-inspired items, cotton candy, and popcorn buckets. There’s a wall for guests to scoop their own custom candy mixes.

The Wizarding World of Harry Potter

Mannequins in themed clothing stand on barrels in a store with wooden décor, chandeliers, and a barrel-lined wall.

An archway leads into the expanded Wizarding World area. This is behind the rest of the Universal Studios Store and connects to the pre-existing “Harry Potter” room. It has a Butterbeer theme, with the counter resembling a bar in front of a wall of Butterbeer barrels.

A mirrored menu lists cold and frozen butterbeer in a themed shop with barrels and a staff member behind the counter.

Butterbeer is actually available to purchase. Guests can order cold, frozen, or hot Butterbeer. This counter is now the only place where guests can buy the wizarding beverage outside of the Universal Orlando theme parks.

A brightly lit store interior with shelves of merchandise and "Butterbeer" signs on the wall above.

Reflective signs on the ceiling advertise Butterbeer. Most of the merchandise in this space is Butterbeer-themed or otherwise related to “Harry Potter” food.

A wooden barrel labeled "BUTTERBEER" stands in a store near shelves of merchandise and decorative barrels.

Instead of shelves, some of the merchandise is piled inside Butterbeer barrels.

A store display of golden mugs, with a man in a colorful shirt and shorts walking past.

There’s a gold Butterbeer stein for $37.99. The Time Turner popcorn bucket is also available.

A candy store with shelves of colorful sweets, a rack of t-shirts, and “Honeydukes” signs above the shelves.

Part of the room has Honeydukes signage, offering Honeydukes sweets and merchandise.

A woman in a white floral dress stands near an archway, looking into a modern, well-lit store interior.

A silver archway leads into the rest of the “Harry Potter” space, exiting at the back of the pre-existing room where wands are available.

There were walls at the back of this room for a while, and we now know they were hiding the creation of this archway.

Watch our full video tour below:

“Harry Potter” is represented at Epic Universe with The Wizarding World of Harry Potter – Ministry of Magic. The new theme park is going through previews but will have its grand opening on May 22.

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