After the appointment of Asad Ayaz as the first-ever Chief Marketing Officer of The Walt Disney Company, several marketing executives across all company divisions have been formed into a new enterprise marketing team.

 Enterprise Marketing Team

According to Variety, Ayaz outlined the structure of the marketing group in a memo to Disney staffers. The Enterprise Marketing team is designed “to help facilitate the increased collaboration among the divisional groups, with an emphasis on maintaining a global perspective across all Disney marketing activities.”

This will mark the largest group of “marketing prowess” that Hollywood has ever seen, per Variety:

‘We will show up as one unified storytelling brand across our flywheel — film, television, streaming, parks, experiences, and sports — aligned to how consumers experience the company today. We will engage with them in more relevant ways, when they want, where they want, making it seamless and intuitive for them to connect with our characters, stories, products, and experiences,’ Ayaz wrote.

With an emphasis on “collaboration, data-sharing and long-term planning around franchises that now span many mediums,” Ayaz plan on maintaining the company’s success and collaboration.

We will continue to be industry-leading in collaborating with brands, influencers, and creative partners to amplify their presence across Disney and maximize the value of every relationship, leveraging our scale and brand strength to outperform our competitors, Ayaz wrote. We will amplify what’s working and respond dynamically to market shifts, using data as a differentiator to make informed decisions and leveraging technology to eliminate friction, reduce complexity, and elevate our team’s experience.

In the memo, Ayaz set forth he company’s top five marketing chiefs who have a dual reporting structure:

• Ron Faris (Disney Consumer Products)
• Scott Hudgins (Disney Experiences)
• Martha Morrison (Disney Entertainment Studios)
• Shannon Ryan (Disney Entertainment Television, Disney+ & Hulu)
• Tina Thornton (ESPN)

The individual members of the enterprise team were also announced:

• Brand & Franchise – Joanna Balikian will lead the strategy and execution of enterprise brand campaigns and synergy initiatives, oversee company brand priorities and governance, and drive fan engagement strategies that strengthen affinity across audiences.
• Corporate Alliances – Becca Vodnoy will continue in her role shaping Disney’s global partner and promotional strategy—developing and growing high value relationships with partners and creators to amplify the reach and impact of Disney’s brands.
• Creative Execution – Carrie Brzezinski-Hsu will lead Disney’s new creative production ecosystem, unifying our cross-segment creative agencies. She will partner with our segment creative teams to ensure every asset reflects the company’s creative excellence and brand standards while orchestrating high quality, high velocity delivery of campaigns that drive impact at scale. In addition, she will continue to oversee ESPN’s Creative Studio, with dual accountability to Tina Thornton.
• Media – Kimberly Flaster will take on a new role that shapes and directs a unified media investment strategy that leverages cross-channel buying, advanced optimization, and data-driven decisioning to maximize impact and ROI. This function will include media strategy and planning, which will dual report to the respective Segment Marketing leaders, and trade desk operations.
• Research & Insights – Andrew Ferguson will lead enterprise-wide consumer and brand intelligence, along with marketing, brand and franchise performance research. His team will guide campaign research—from audience resonance testing to end-to-end campaign measurement—delivering insights that shape strategy, strengthen storytelling, and drive informed decision making across the enterprise. Operational and business strategy-specific research will continue to report into the respective segments.

There is an open role for a leader overseeing marketing operations and technology. 

As marketing head at The Walt Disney Studios for eight years, Ayaz has taken lead on marketing for properties including Marvel, Lucasfilm, Pixar, and Disney live-action and animation. He was named the first-ever Chief Marketing Officer (CMO) for the entire company earlier this month.

Are you excited for the future of marketing in The Walt Disney Company? Let us know on social media.

For the latest Disney Parks news and info, follow WDW News Today on Twitter, Facebook, and Instagram.