According to a Wall Street Journal report, Disney is preparing to lay off 1000 positions under the new leadership of Josh D’Amaro.

In the coming weeks, says the Wall Street Journal, the entertainment company is planning to eliminate as many as 1,000 positions as one of the first significant moves under Josh D’Amaro, Disney’s new Chief Executive Officer.

Many of the cuts will be in the recently consolidated marketing department under the code name “Project Imagine,” but the exact breakdown of the layoffs was not provided. The company combined marketing for entertainment, experiences and sports under a single chief marketing officer, Asad Ayaz, in January.

Since Bob Iger began a major restructuring upon his return as CEO in 2022, Disney has laid off more than 8,000 people. Plans for the coming layoffs began before D’Amaro took over, people with knowledge of the cuts said.

231,000 people were employed by Disney at the end of its 2025 fiscal year, with 80% working in the experiences division. Most layoffs have occurred in the company’s entertainment, ESPN and corporate operations.

According to the report, “D’Amaro’s efforts will ultimately be measured by whether he can boost the company’s stagnant stock, which has fallen by nearly half from its 2021 high and currently trades around the same price it did a decade ago.”

Disney has not publicly confirmed any layoffs at this time.

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