Disney and Pixar’s Toy Story franchise has driven $16 billion in total revenue for the company over the past 30 years. The number comes from an economic study commissioned by the company and provided exclusively to Axios.

Toy Story Report

The report, compiled by impact advisory firm Steward Redqueen, found that nearly half of the franchise revenue was generated domestically, while the rest came from global audiences.

In addition, the franchise has generated nearly $50 billion in “overall economic impact” globally. This may include things like employment, ticket sales, merchandise, and streaming and licensing revenue. The economic impact was measured across a range of variables, including sales margins for manufacturers, retailers, and other distributors.

However, the majority (81%) of the total economic impact of the franchise has been felt by non-Disney entities, such as suppliers, retailers, small businesses, and service providers, per the report.

A spokesperson provided Axios with this data ahead of an advanced screening of the latest installation of the franchise, Toy Story 5. The full report is expected in the coming weeks. When it premieres next Friday, June 19, it may break records not just for the franchise, but potentially even for Pixar.

The latest prediction for Toy Story 5‘s opening weekend in the U.S. could range between $150 million and $175 million. The last Pixar film to hit over $150 million in the domestic box office on opening weekend was Inside Out 2 in 2024 with $154.2 million.

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