Disney Villains Added to Storyland Boutique Sign in Downtown Disney

Disney Storyland Boutique at Disneyland Resort has changed its sign once again, this time featuring Disney Villain details for Halloween.

Disney Villains Added to Storyland Boutique Sign

Disney Storyland Boutique took over the former Wonderground Gallery and temporary Disney Dress Shop storefront. It sells apparel, plush, bags, and create-your-own plush headbands. The store officially opened in Downtown Disney in January 2025.

During our latest visit to Downtown Disney, we noticed the sign has changed again. The “S” in “Storyland” now has a background with Maleficent’s horns, and the “D” has a background with the Queen of Hearts’ dress and crown.

For reference, this is what the sign used to look like back in April:

Previous Disney Storyland Boutique sign.

The “S” and “D” on the sign only had a solid yellow background with a black font matching the rest of the letters.

What do you think of the change? Let us know on social media.

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